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True Religion Ad

Ad for True Religion
by

armani ford

on 9 May 2011

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Transcript of True Religion Ad

True Religion Ad Campaign The message of my true religion magizine ad is trying to convence you into buying true religion. wich will give you confidents and swagger. The message of my True Religion magizine ad is to convence our buyers into buying True Religion. When you buy True Religion it gives you a type of self-consiousness and swagger to youeself. Which will help you find another mate. This ad is targeted succesful single females so that woman can have confidents in themselves to become independent. With True Religion we tried to build a cult that can you can become apart of True Religon as your own religion.

The tactic we used to catch your eye is emotional appeal. We have pictures of woman models wearign True Religion smiling and posing witch shows your self-consiousness goes up. the reason it goes up is because True Religion is and exspensive clothing line and if you have the money to buy the clothing you feel happy about yourself that you have a job or enough money to afford them.

Another tactic being veiwed in the ad is "are you cool enough" ? We use that because we want you to think that if you dont have True Religion you are a nobody and if you have them you are a somebody and nobody wants to be a nobody.


The message of my True Religion magizine ad is trying to convince you into buying True Religon which will give you self-concious and swagger to yourself. Which will help you find a mate. This ad is targeted toward succesfull woman. So that woman can have self-concious in them selves and a type of swagger to your look. We tried to build a cult so that you can be apart of something like true religion. You can build your own religon around it.

The tactic used to catch the readers eye is emotional appeal. We have pictures of female models posing and smiling which shows that true religion can boost your self confidence because True Religion is an expensive clothing line and when you buy True Religion you think to yourself "wow I am able to afford these jeans or hoodie and I am proud of myself."

Another tactic used in the ad is "are you cool enough ?" We use this because we want you to think that if you don't have a pair of True Religion brand clothes you are a nobody and if you do have a pair of true religion you are somebody and nobody wants to be a nobody. Another reason is because clothing has a status which makes you cool and builds swagger.
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