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Event and Leisure Innovation

Idea Generation Statement w/c/ 28th Jan 2013
by

Kate Jones

on 17 March 2014

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Transcript of Event and Leisure Innovation

Event Innovation
The Event/Product Concept
5 steps to Idea Generation
Stage 1 - Statement
Influenced by......
What sources
could you use ?
1. The statement -
purpose of event/product
2. Entity identification
3. Assumption analysis
4. Creativity
5. Summary of Ideas
We want to generate ideas for.........

"A social event for 50+ at the Cumberland Hotel"

"A Charlie and Chocolate Factory themed cinema experience for families"
Objects
Topics
Processes
Idea Generation
w/c 17th March 2014

Purpose
Audience
Theme
Venue
Available Resources
Timing
Skills of the team
Idea Generation
Generating ideas requires ....
Creativity is a SKILL!!!!!
Sexuality
Diversity
Racism
Stage 2 - Entity identification
The Entities in our generation

statement are......
1.
2.
3.
4.
5.
6.
Stage 3 - Assumption Analysis
List normal assumptions
about each entity
Stage 4 - Creativity
Play with your assumptions
Techniques:
Stage 5 - Summary of ideas

Screening your ideas
Generation
of ideas
Screening
(evaluate)
Idea Generation
never stops!
New Product Development Process
Idea Generation
Idea Screening
Concept Development
and testing
Market strategy and
development
Business analysis
Product Development
Test Marketing
Commercialisation
The What, to Whom, Where and for what purpose
*New Contexts
*Reverse Assumption (restaurant in dark)
Mind-mapping and associations
Eg: Kinder surprise
(candy+toy)
Cyber cafe (cafe and internet)
Full transcript