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Radio_Project_V1

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by

John Barlow

on 24 December 2014

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Transcript of Radio_Project_V1

THE FUTURE OF RADIO
IS

CHANGING

TECHNOLOGY IS CHANGING OUR LIVES
Radio is now consumed in many new ways…
Computers
Touchscreen
Laptops
Smartphones
DAB radio
Digital Radio listening has seen nearly a 300% increase in listening over the last 7 years
With almost a 20% increase in the last year alone!
In 2014 the majority of new cars came with a digital radio.
We are with our listeners wherever they go and more visual – mobile, tablet, PC, DAB
20%
RISE OF DIGITAL LISTENING
Adults 15+
Adults 15-34
Adults 25-44
Adults 35-55
Just 21% of 15+ listening was digital
Just 23% of 15-34 listening was digital
Just 22% of 25-44 listening was digital
Just 22% of 35-55 listening was digital
5 YEARS AGO
Full transcript