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Burning Man

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ainsley macleod

on 21 September 2015

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Transcript of Burning Man

Burning Man
Lynsey Phillips
Ainsley Macleod
Natalie Timoney

Experience Economy
10 Burning Man Principles
Consumerism at Burning Man
Thank you for listening!
Any Questions?
What is Burning Man?
'Imagine a steampunk rave, hippie commune, yoga studio, tech-bro frathouse, polyamorist workshop rolled into one.'
“‘You had to be there’ is an important lesson of the burning man experience...what it teaches you is
you have to be there
every moment - have to be alive, alert to possibility, enjoy what the world is offering and what you have to offer the world...”
Radical Inclusion
Radical self-reliance
Radical self-expression
Communal Effort
Civic Responsibility
Leaving No Trace
history of Burning Man
Expect The unexpected
Where, When, Who?
The Burn
'Precisely because it is so hard to pin down, 'experience' has served as an effective guarantee of ethnographic authority...Experience evokes a participatory presence, a sensitive contact with the world to be understood, a rapport with its people, a concreteness of perception. It also suggests a cumulative deepening knowledge. Experiences become narratives, meaningful occurrences or examples.'

~ James Clifford, The Predicament of Culture 1988
T in the Park Aftermath...
Burning Man Aftermath...
Burning Man functions as a gift economy
'that with goodwill and open hearts and the abundance of time and energy , we can prosper and thrive together with gracious gifts freely given.'
(Doherty, 2004)
Experience...It's main feature is to grant space to emotions
The burn is the climactic event to the week long festival.
The ritual of burning the man is a blank slate that anybody can project meaning onto.
Spiritual moment, visual spectacle, moment of catharsis, renewal?
"Let's...let's burn a man, Jerry."
Founded in 1986 by Larry Harvey and Jerry James. Crowd of 35 on a San Francisco beach with an 8 foot man.
1990 - moved to the Black Rock Desert in Nevada
2014 - 66,000 burners with man standing at 105 feet tall.
Where? Black Rock Desert in Nevada, USA
When? Last Monday of August through to the first Monday of September every year.
Who? Anyone! From babies to the elderly, all are welcome!
2011 census of Burning Man
"The real story is what happens to people - what they do, what it means to them, how it changes them - where they can make a temporary society qualitatively different in many respects from their everyday one."

Brian Doherty, This is Burning Man:
The Rise of a New American Underground.
Logos must be covered
"We've never called it a festival; we've always called it a project... Most festivals don't forward action." Larry Harvey
"We resist the substitution of consumption for participatory experience"
The 10 Principles of Burning Man
Experience Burning Man
Survival Guide
The Temple
“Tonight the Temple burns and all of the emotion we’ve put in there this week will wash up in a cathartic column of fire, sparks and ash that will send those notes of love and loss and of grief and forgiveness swirling into the night sky."
John Mosbaugh, The Process and Intention of bringing a Temple to Black Rock City.
Art Installations
Art Cars
Giant Ball Pit!!
Thunderdome anyone?
Endless Possibilities
Booths..of all kinds!
Cambridge Business English Dictionary defines the experience economy as 'an economy in which many goods or services are sold by emphasizing the effect they can have on people’s lives'
Doing over Having
Experience = Memorable, Personal, Engaging, Valuable, Fulfilling
'The Black Rock Desert is trying its best to kill you...it is YOUR responsibility to see to it that it doesn't.'
"The best experience is considered to be...an exceptional moment during which what we feel, desire, and think are in total harmony"
(Caru & Cova, 2007)
"Being [at Burning Man] itself, is a way of being outside routine existence: People return home rejuvenated and inspired to seek ways to express the spirit of the festival in their everyday lives"
(Nash, 2007)
"An experience is always what it is because of a transaction taking place between an individual and what, at the time, constitues his environment."
(Kolb, 2014)
Bowles, N. (2014). Burning Man becomes a hot spot for tech titans. Available: http://www.sfgate.com/style/article/Burning-Man-becomes-a-hot-spot-for-tech-titans-4756482.php. Last accessed 8 February 2015.

Caru, A & Cova, B. (2007). Consuming Experience. Oxfordshire: Routledge. 9.

Doherty, B. (2007). This is Burning Man: The Rise of a New American Underground. New York: Hachette
Harvey, L. (2004). The 10 Principles of Burning Man. Available: http://burningman.org/culture/philosophical-center/10-principles/. Last accessed 8 February 2015.

Kolb, D. (2014). Experential Learning: Experience as the Source of Learning and Development. 2nd ed. USA: Pearson.

Nash, A. (2007). Burning Man: Art in the Desert. New York: Abrams.

Open Mind
Billionaires at Burning Man:
Are they changing the dynamic of Burning Man?
Burning Man:
A networking opportunity?
Radical Inclusion
Full transcript