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Copy of Photovoltaic energy

solar panel presentation for tech
by

irfan Ul haq

on 6 December 2013

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Transcript of Copy of Photovoltaic energy

SYNERGY POWER SOLUTIONS (PVT) LTD
TO BE PRESENTED BY:
BILAL JAWED (23)
IRFAN UL HAQ (11)
KAMRAN TAHIR (14)
WASEEM ASLAM (26)
ZERYAB NASEER (49)

COMPANY PROFILE
NAME:
Synergy Power Solutions (Pvt) Ltd.

TYPE:
Private Limited (By Shares)
INDUSTRY:
Energy Indusrty (Or more popularly, Electric power industry
LOCATION:

Korangi Industrial Area
MISSION STATEMENT
“To provide uninterrupted, environmental friendly and highly futuristic energy solutions for households and businesses in Pakistan with the most cost-effective prices”
GOALS & OBJECTIVES
The ultimate goal of Synergy Power Solutions will be to have a lion share in the untapped solar power generation industry in Pakistan and to educate people with the use of environment friendly cum renewable source of energy.
Contribution to National Energy Burden.
Devotion towards towards "STOP GLOBAL WARMING" cause.
Guarding customers from regular fluctuations in electricity prices.
Provision of inflation proof power solution.
Provision of clean, abundant and renewable source of energy at homes and businesses.
OUR BUSINESS DOMAIN
Deals in supply and installation solar power generation system.
Operations to begin from Karachi's upper class households.
19 solar power generation systems to be setup in first year.
Corporate sector and Industrialist also to be targeted with households.
Our supplier of Solar Panels is Sun Tech from China.
OUR SERVICES
Surveying the desired field for installation.
Creating liaison between customers and financial intermediaries to ensure ease of finance for smoother purchases.
Maintenance of the installed power generation units (whenever needed).
Expert advisory and consultancy on Solar Power Generation.
Helping customer to claim their warranty in case of undesirable functioning.
INDUSTRY, OPPORTUNITY AND MARKET
OPPORTUNITIES
Peoples' inclination towards environmental concerns.
Rise in demand of solar electricity globally and in Pakistan.
Expansion in solar manufacturing.
Attraction to "One time investment" benefits among people.
Easy access to Solar Power knowledge on internet globally.
Some big countries already on their way of shifting electric generation to solar power.
THREATS
Government intervention.
Relatively expensive.
Lack of Technology Awareness.
Extremely reduced target market.
TEAM MANAGEMENT & ORGANIZATION
MUHAMMAD BILAL JAWED
Director Supply Chain
IRFAN UL HAQ
Director Information Systems/Administration
WASEEM ASLAM
Director Operations
KAMRAN TAHIR
President/Chief Executive Officer(CEO)/Chief Finance Officer(CFO)
Director Marketing
ZERYAB NASEER
LEGAL STRUCTURE
TYPE OF OWNERSHIP
Private Limited Company
Authorized in Pakistan under Companies Ordinance, 1984.
EMPLOYMENT AGREEMENT
Initial hiring to be done on contractual basis for 1 1/2 year.
Extension in contract at management's discretion and performance.
FUTURE EXPANSION PLANS
MARKET SIZE
Global Market Size.

Total Available Market (TAM).

Served Available Market (SAM).

Target Market.
MARKETING MIX
MARKETING STRATEGY
MARKETING OBJECTIVES
Bringing down costs
Contributing to national grid.
Reducing externalities.
Protection from energy prices fluctuation.
Inflation proof solution.
Number of households served.
Power generating capacity installed.
MARKETING PLAN
MUHAMMAD BILAL JAWED
COMPETITOR
Government owned energy suppliers.
Pakistan Solar Power.
Nizam Energy - The Solar Energy Experts.
Sara Solar

Competitive advantage over competitors.
COMPANY
CONTEXT
NARROWER PERSPECTIVE
BROADER PERSPECTIVE
PRODUCT/SERVICES
Photovoltaic modules (PV modules )
Invertors.
Batteries.

Services
PRICE
Full Payment Sale.
PROMOTION
Sales Promotion.

Advertising.

Direct Marketing.

Online Marketing.
PLACEMENT
Lease-Purchase Sale.
(LONG TERM OBJECTIVES)
Credit Accounts
Receivables
Full Payment Scheme
FINANCING METHODS
Customer makes a one time payment of:
Rs. 1,163,000,
Gross profit on this type of sale is 20%.
Lease Purchase Scheme
Customer makes monthly-payments to a specified bank, for 15 years:
Rs. 22,370/per month.
Gross profit on this type of sale is 35%.
Cash Management
Maintaining a cash balance of 20% ~ 25% of next Quarter’s cash needs in hand.
Surplus cash invested in T-bills and highly liquid and safe investment products.
Deficit financing availed from line-of-credit kept with the bank.
Full Payment Customers
Final payment is to be made in 5 days, from date of installation
Lease-Purchase Customers
Bank settles accounts
with in 10 days after Quarter-end
Bank gets monthly payment.
Suppliers
Company settles accounts within 5 days after Quarter-end.
Funds For Future Expansion
Crediting 40% of Net Earnings every year to Capital Reserve account
Appropriate source of fund for expansion financing
Account Balance at 2018: Rs. 37,486,650
FINANCIAL PLANS
BY
KAMRAN TAHIR
OPERATIONAL PLAN
BY
ZERYAB NASEER
IDENTIFYING THE LOCATION
Lowering the cost and time of delivery.
ZONING
Delivery of the equipment from port.
Coordination with the suppliers.
Convenience to the target market.
Delivery & Installation of the panels.
Division of target market on the basis of:
Income
Electricity Usage
Income
Electricity Usage
IDENTIFICATION THE LOCATION
PROXIMITY TO SUPPLIERS
Solar Panels from Suntech – China
Batteries from TROJAN-UAE
Invertors from SMA Solar- China
We are dealing with 3 different suppliers to ensure that our customers get the best quality in the world.
ACCESS TO TRANSPORT
Suppliers to the sea port.
Importing goods from the suppliers.
Sea port to the warehouse
Transferring goods to the warehouse.
The location we have chosen for our warehouse is Korangi Industrial Area.
MANAGEMENT RISKS
CONTINGENCY PLANS
BY
WASEEM ASLAM
Dispute in the management
MARKETING RISKS
Poor Execution.
Failure to deliver the promised value.
OPERATIONAL RISKS
Strikes.
Law and Order Situation.
FINANCIAL RISKS
Rise in Interest Rate.
Uneven Cash Flow.
OTHER RISKS
Security Risks
Legal Risks
Other Factors: Inflation, Weather Etc.
CLOSING WORDS. . .
THANK YOU...
CUSTOMER
SITUATION ANALYSIS
Full transcript