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The Agile Product Manager

How an agile development process can integrate with the wider business
by

nick coster

on 4 October 2016

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Transcript of The Agile Product Manager

Release
Planning
Sprint 2
Sprint 3
Sprint 1
Release
1
Release
Planning
Sprint 5
Sprint 6
Sprint 4
Release
2
Release
Planning
Sprint 8
Sprint 9
Sprint 7
Release
3
Release
Planning
Product
Backlog
Product
Backlog
Product
Backlog
"Discovery"*
Idea
Phase

Who is it for?
What problem will it solve?
Is this a problem worth solving?
Output: Business Case
Strategy
Phase

Explore the details of the target market problem
Output: Buyer/User personas, Usage Scenarios,
Market Requirements (or User Stories)
Explore and Develop a Product
solution
Test with Customer
Release Working Product
Development
Phase

*Actual
Discovery Phase

What I love about Agile (and Scrum)
Time boxing
Transparency
Communication
Value Prioritisation
Concrete outputs
Fast Learning
"Cadence"
What I HATE about Agile (and Scrum)
Development over focus
"Discovery" is out of scope
Product Owner role is assumed to exist
Pig vs Chicken
Lack of actual customer interaction
http://agilemanifesto.org/
Planning Phase
Prioritise and Focus
Persona (Big Goal)
Scenario (smaller goal)
User Stories (little Goals)
Planning
Phase

Persona A
Scenario B
Scenario A
Scenario C
User Story G
User Story D
User Story E
User Story A
User Story F
User Story B
User Story C
User Story J
User Story H
How to be
an agile
product manager
Launch
Phase

How to communicate it?
Where to sell it?
How to support it?
Product Delivery Process
Scrum Delivery Process
Discovery
Launch /
Feedback
Sprints/
Release 1
6 weeks
6 weeks
6 weeks
So what is the difference between a "Traditional" and "Agile" Product Manager?
http://onproductmanagement.net/2012/03/13/worth-repeating-product-management-has-always-been-agile/
Product Management
creates customer value and delivers measurable business benefits by:
Identifying unsolved customer problems,
Creating product experiences that
That outwit the competition
Over a sustainable period
"Individuals and Interactions" over "Processes and Tools"
"Working Software" over "Comprehensive Documentation"
"Customer Collaboration" over "Contract Negotioation"
"Responding to Change" over "Following a Plan"
Target Market
Persona B
Scenario
Scenario
Scenario
User Story
User Story
User Story
User Story
User Story
User Story
User Story
User Story
User Story
Apply the best of Scrum to Product Managment
Time boxing
Transparency
Communication
Value Prioritisation
Concrete outputs
Fast Learning
"Cadence"
Nick Coster
Principal Consultant and Trainer
www.brainmates.com.au
nick@brainmates.com.au
+61 (2) 9232 8147
brainmates Shameless Plugs
Training Courses
Essentials of Product Management
Agile Excellence for Product Managers
Business Case Writing Master Class

Visit www.brainmates.com.au/training for dates and registration.
brainmates helps clients to define, develop and deploy products and services that customers
love.
Questions and
Discussion
Agile/Scrum is a Software Development Methodology
http://tynerblain.com/blog/2010/10/20/cadence-versus-risk/
http://tynerblain.com/blog/2010/10/20/cadence-versus-risk/
Persona A
User Story A
Scenario A
User Story B
User Story C
Full transcript