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You Have a Million Facebook Fans—So What?
Transcript of You Have a Million Facebook Fans—So What?
to Measure Effectiveness
Sr. Communications Specialist
How many of your fans actually see your content?
Of the fans that see your content, how many of them interact with it?
Launched in January 2010
Fans vs. Non-Fans
Is your content reaching people who are not fans of your page?
Content + Customer Service
Steady, Consistent Growth
$2.8 billion to K-12 public education since 1991
Where the Money Goes
2013 vs. 2014
More Harm than Good?
"Facebook Fraud" by Veritasium
"By and large, I view owned spaces and rented spaces as the market where you sell crops – you can personalize your stall, but you can't design the market."
AT&T Director of Digital and Social Media