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The Woman In Black

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by

Lauren Synclair

on 17 July 2013

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Transcript of The Woman In Black

RIDES

FALL
LOOP
WEB
Theme
Woman in Black

Scariest film of 2012

Identified target audience

Our ideas aimed to engage customers and introduce them into another world

Catering
Merchandise
Uniform
ADVERTISING
PR
Market Research
By Lauren Synclair, Connor Warbuton, Charlotte
Hotchin & Grace Garvey

THE MANOR
The Characters

THE EXPERIENCE

Arthur Kipps
Main Character
Owner of The Manor

Nanny Raine
Maid
Assistant

Mr Bentley
Local Investigator
THE ZONE: THE MANOR
Cost
A tower located at the side of The Manor

Seats facing outwards and in a circular format

Travel up the side of The Manor, completely in darkness

Three stages to the ride (levels)

Seats twist and spin, sudden jumps and scary film parts played on the wall to build tension and adrenaline

Once at the top, the Woman in Black appears, screams and jumps forwards towards riders

After this, there is a sudden drop back down the tower which is unexpected
Web is a roller-coaster based ride

This ride is located in the attic of The Manor

Simulated spider webs

Adrenaline fueled ride

Ends in the woods outside of The Manor, chased by the film characters (The Woman in Black, her son etc)
Roller-coaster based ride

Travels through one side of the house and enters the outside following the continuous loops

Enters woods to create the scary atmosphere

USP is the course of two sets of five continuous loops
'The Parlour'

A typical traditional old English pub

Sells sandwiches, chips, burgers, steak etc

Dessert provides a 'Victorian Tea Party' feel which would provide cakes, pastry's and confectionery etc
'Kipps'

Costumes

Mugs, key-rings and t-shirts

'Fall' key drop photograph in Woman in Black frame

Photo booth with the Woman in Black
Ride operators wear all black, simple and practical

The main characters in full costumes (Nanny, Arthur Kipps and the Local Investigator)

Monitoring staff wear elements of the film incorporated into their uniform
Facebook & Twitter campaign

Encourage awareness

Celebrity appearance (Daniel Radcliffe)

Relates to our theme

Customer competition
Survey

Range of questions

Helped decision making when it came to choosing rides
All about creating 'the experience'

Costs are likely to be high

Estimated around 40 Million

Efficiently achieve aims due to the quality of the zone
Three blips which will be shown on TV

TV Advert

Billboard

Website
Advertising
PROMOTION
Full transcript