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AMMO

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by

Sublime Digital

on 11 December 2014

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Transcript of AMMO

What we Found
Bird Calls
Mobile is the future
Social Media = "digital word-of-mouth"
What we found
Examples and Ideas
Video
Tools & Ammo
Base Camp
Kittle's Outdoor & Sport Co. and LimeWorks, Inc. Strategic Partnership
Total hunters ............ 13.7 Million
Education
11 years or less .......... 1.5
12 years ................ 5.0
1 to 3 years of college ..... 3.5
4 years of college ........ 2.4
5 years or more of college .. 1.3

Race
White .................. 12.9
African American ........ 0.4
Asian American .......... *<0.1
Other .................. 0.4
Ethnicity
Hispanic ............... 0.3
Non-Hispanic ........... 13.4

Total, both sexes ... 13.7 million
Male ........... 12.2 million
Female ......... 1.5 million


Total, all ages ..... 13.7 million
16 and 17 ....... 0.4 million
18 to 24 ........ 1.3 million
25 to 34 ........ 2.1 million
35 to 44 ........ 2.4 million
45 to 54 ........ 3.1 million
55 to 64 ........ 2.8 million
65 and older ..... 1.5 million

$150,000 or more 3%
$100,000 to $149,999 4%
$75,000 to $99,999 5%
$50,000 to $74,999 5%
$40,000 to $49,999 5%
$35,000 to $39,999 7%
$30,000 to $34,999 8%
$25,000 to $29,999 9%
$20,000 to $24,999 8%
Less than $20,000 5%
We can identify key demographics
We can create ads that are relevant to different age groups
We can target your most affluent customers
Premium hunter equipment and low price
In store professional the understand sportsmen and sportswomen
Offering all services from Taxidermy to Barbara Shop
What we Found
Kittle's is a LIFESTYLE brand!
digital display ads
when it comes to design... the sky is the limit
Build a Kittle's Community
Thank you!
LimeWorks, Inc.
Full transcript