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The Social Career Centre (Malmo University 2013)

Presentation for Career Advisors at Malmo University. Based on presentation originally given at CACEE 2012 National Conference in Quebec City, PQ, Canada
by

David Lindskoog

on 4 November 2013

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Transcript of The Social Career Centre (Malmo University 2013)

The Social
Career Centre
Using Authentic Social Media
To Engage Students & Alumni
In Career Education
Introduction
David Lindskoog
career advisor
avid writer
geek!
an expert at anything
marketing/advertising
specialist
social media guru
I am a:
I am NOT a:
What's this presentation about?
doing our
jobs better
sharing ideas
telling a story
Take away #1:
Blog or Burn Out
Take away #2:
More Than Marketing
Take away #3:
Keep it Real
Nov 2010
June 2011
Oct 2011
Apr 2012
0
200
350
750
followers
likes
300
65% of CDPs think social media
is important/very important
only 11% of CDPs are "very skilled"
at using social media
but...
Neault & Pickerell, 2011: Survey of
Career Service Professionals
the case for social media
social media as an educational tool
authenticity in social media
we know it's important
how can it help us do our jobs better?
but...
?
Our mission is to engage all SFU students and recent graduates in their career development...
So who's doing a better job?
Career Advisors in 2012
Social Media in 2012
Twitter
blogs
others
?
Be a person!
Go from this:
To this:
?
Questions
Career Education Strategies
Using Social Media
People have personalities!
People interact with people
People learn best from other people
counsellor
7700 km
Oct 2013
1780
700
Advising appointments:
3800
Students present at outreach activities:
4500
Total "reach" opportunities:
10,300
Give or take another
2000
# of times a "Dave's Diary" blog article
has been read:
>80,000
Our most popular YouTube video of 2012
has been viewed
>3500
times
Several daily tweets reach an audience of
more than
1700
followers
Daily Facebook updates show up, on average, in
200
news feeds each
Total "reach" opportunities:
>85,400
Facebook
Full transcript