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Social Media Real Estate
Transcript of Social Media Real Estate
Having trouble reaching target audience through social media
Word of Mouth
increases scope of people affected
perceived as reliable source
Connecting with Clients
Attracts Commercial Businesses
Caters to Realtors
Not time consuming
One of the largest real estate information sites
personalized for searching
Commercial and Residential
Large database of properties
SOCIAL MEDIA: REAL ESTATE
Takes a long time
Doesn't reach a large amount of people
Facebook as a Marketing Tool
Ability to research client satisfaction and needs
Black, L. M. (2011, November 14). 5 Best Practices for Real Estate Pros on Facebook. Mashable.com. November 24, 2013, from http://mashable.com/2011/11/14/facebook-real-estate/.
Davis, A. (2011). Using Social Media to Promote Businesses. Key Words, 19(1), 19-20.
DiStaso, M. W., & Bortree, D. S. (2012). Multi-method analysis of transparency in social media practices: Survey, interviews and content analysis. Public Media Relations, 38(3), 511-514.
E. (2012, November 7). Top 11 Reasons to have a Facebook Business Page. Theinsider.idxcenral.com. November 24, 2013, from http://theinsider.idxcentral.com/top-11-reasons-to-have-a-facebook-business-page/.
Gaille, B. (2013, November 13). 9 Fantastic Real Estate Social Media Marketing Statistics. Real Estate Agent U. Retrieved from http://realestateagentu.com/9-fantastic-real-estate-social-media-marketing-statistics/
Kalpaklioglu and Toros. (2011). Viral Marketing Techniques Within Online Social Network. Journal of Yasar University 24(6), 4112-4129.
Lazo, A.(August 7, 2013). Obama talks housing in Los Angeles with Zillow.com.
Los Angeles Times. [Web log post]. Retrieved November 20, 2013 from: http://articles.latimes.com/2013/aug/07/business/la-fi-mo-obama-zillow-20130807
Lopez, R (August 7, 2013). To tap into N.Y. Zillow buys rival site Streeteasy. Los Angeles Times [Web log post]. Retrieved November 20, 2013 from: http://www.latimes.com/business/money/la-fi-mo-zillow-buys-rival-site-street-easy-new-york-20130819,0,6134568.story#axzz2ltfX585z
Paul Farsai (Broker) interviewed by group, November 7, 2013.
Swallow, E. (2011, April 6). How the Real Estate Industry Is Using Social Media [Infographic]. Mashable.com. November 24, 2013, from http://mashable.com/2011/04/06/real-estate-social-media-infographic/.
Totka, Megan. (2013). How to Encourage Positive Word of Mouth Advertising.
How does this attract business?
Influencing Client Actions