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Social Media Real Estate

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by

Hillary Heath

on 4 December 2013

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Transcript of Social Media Real Estate


Business Problem:
Having trouble reaching target audience through social media
Word of Mouth
Benefits:
low cost
increases scope of people affected
perceived as reliable source




Facebook
Connecting with Clients
Consistent
Easy Integration
Facebook Ads
BizBen/LoopNet
Attracts Commercial Businesses
Subscription Based
Caters to Realtors
Not time consuming
Zillow
One of the largest real estate information sites
huge database
personalized for searching
RealEstate.com
Commercial and Residential
Well-Known branding
Large database of properties
SOCIAL MEDIA: REAL ESTATE
Drawbacks
Takes a long time
Doesn't reach a large amount of people
Facebook as a Marketing Tool
Ability to research client satisfaction and needs
Generate Discussion
Opinion Polls


Black, L. M. (2011, November 14). 5 Best Practices for Real Estate Pros on Facebook. Mashable.com. November 24, 2013, from http://mashable.com/2011/11/14/facebook-real-estate/.

Davis, A. (2011). Using Social Media to Promote Businesses. Key Words, 19(1), 19-20.

DiStaso, M. W., & Bortree, D. S. (2012). Multi-method analysis of transparency in social media practices: Survey, interviews and content analysis. Public Media Relations, 38(3), 511-514.

E. (2012, November 7). Top 11 Reasons to have a Facebook Business Page. Theinsider.idxcenral.com. November 24, 2013, from http://theinsider.idxcentral.com/top-11-reasons-to-have-a-facebook-business-page/.

Gaille, B. (2013, November 13). 9 Fantastic Real Estate Social Media Marketing Statistics. Real Estate Agent U. Retrieved from http://realestateagentu.com/9-fantastic-real-estate-social-media-marketing-statistics/

Kalpaklioglu and Toros. (2011). Viral Marketing Techniques Within Online Social Network. Journal of Yasar University 24(6), 4112-4129.
http://ehis.ebscohost.com.mantis.csuchico.edu/ehost/pdfviewer/pdfviewer?sid=37c755a4-d088-4dc4-90c9-d3ca9fb9b039%40sessionmgr115&vid=6&hid=102

Lazo, A.(August 7, 2013). Obama talks housing in Los Angeles with Zillow.com.
Los Angeles Times. [Web log post]. Retrieved November 20, 2013 from: http://articles.latimes.com/2013/aug/07/business/la-fi-mo-obama-zillow-20130807

Lopez, R (August 7, 2013). To tap into N.Y. Zillow buys rival site Streeteasy. Los Angeles Times [Web log post]. Retrieved November 20, 2013 from: http://www.latimes.com/business/money/la-fi-mo-zillow-buys-rival-site-street-easy-new-york-20130819,0,6134568.story#axzz2ltfX585z

Paul Farsai (Broker) interviewed by group, November 7, 2013.

Swallow, E. (2011, April 6). How the Real Estate Industry Is Using Social Media [Infographic]. Mashable.com. November 24, 2013, from http://mashable.com/2011/04/06/real-estate-social-media-infographic/.

Totka, Megan. (2013). How to Encourage Positive Word of Mouth Advertising.
http://ownernation.us/practical-promotion/encourage-positive-word-of-mouth-advertising/
References
How does this attract business?
Influencing Client Actions
45%
29%
21%
Full transcript