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Oprah Winfrey

Oprah Winfrey
by

Kimberly Regan

on 24 October 2014

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Transcript of Oprah Winfrey

Oprah Winfrey
KimberlyRegan
Jessica Metcalf
Parker Denton
"Uh, I wanna be on the cover of Forbes magazine Smiling next to Oprah and the Queen" -Biliionaire, Bruno Mars
Oprah is unwilling to do anything for money alone, she does what she does to make people’s lives better.
staying true to her ideals
doing business ethically and profitably at the same time
staying true to her core and using her brands and ideals to lead
Oprah's Angel network helps people all across the world, giving them the chance to live their best lives
The non-profit organization helps charities get rid of poverty, child neglect, homelessness, disease and much more in third world countries

"The Angel Network is dedicated to inspiring people to make a difference in the lives of others. It grants awards such as the Use your Life Awards, Kids can Free the Children and various scholarships to individuals and organizations. The Angel Network also operates projects in under-served communities that provide educational initiatives as well as assist people in fulfilling basic human needs and regaining dignity." -Oprah Winfrey.
...To celebrities
The new and well equipped boarding school opened for girls in South Africa in 2007
$40 million dollars was spent on building the school for deprived girls with talent
Oprah was born on January 29,1954 in Kosciusko, Mississippi-USA
Oprah relocated to Chicago to host her own morning show A.M. Chicago on January 2,1984.
Chicago was stunned at her amazing personality, as was the rest of the world. Oprah's show eventually became syndicated globally, and was renamed
The Oprah Winfrey Show
.
How Oprah's Brand EXPLODED
She genuinely sympathizes with her audience’s struggles and aspirations
She uses real, shared pain to get closer to her audience
As she conquers her demons, her audience feels they can conquer theirs
Oprah has also influenced singers, like Bruno Mars, who included her name in his song, due to the fact that she is a billionaire
Lauren Clayman
& Cindy Frosley
Biography
A little about where Oprah came from..
Oprah's Upbringing:
Unmarried Parents
Moved around
Poverty
Sexual abuse
pregnant at age 14

Won a scholarship to Tennessee State University through a public speaking contest
Radio job in college
News anchor in Nashville
Co-anchor for the 6 o'clock news in Baltimore (fired)
Co-host of "People Are Talking"

...to difficult situations
Oprah is known as:
An entrepreneur
A marketer
Leader of a media empire
A worldwide brand
A philanthropist
And let not forget....
...even Politics
DID YOU KNOW...
Oprah's name was supposed to be Orpah, but it was misspelled on her birth certificate.

Did you know....
50 Cent named his dog after her, and his cat after her best friend, Gayle.
Did you know...
Oprah's 1993 interview with Michael Jackson was the fourth most-watched event in TV history at the time.
Did you know...
Twitter's traffic surged 43% after Oprah tweeted for the first time.
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The makings of the Queen of Talk
One might ask...
How can a single persons name turn into a mega brand?
For Oprah its simple
Her story of personal triumph allowed viewers to relate with her on a personal level. Her message is compelling and authentic leading to a devoted following.
Oprah is an example of self improvement
Rise in socioeconomic status
Overcoming the trauma of sexual abuse
Allowing her audience to see her vulnerabilities such as weight loss
YOU control your own destiny
Oprah's Mission
Oprah bases her life as well as her brand on the credo: self improvement and living well
This stemmed into the Oprah Effect
Question
Can anyone tell us what the Oprah Effect is?
If Oprah likes it so will you
Oprah's endorsements of products either on air or in print influences her followers to likewise believe in the product.

For example Oprah's personal endorsement of aromatherapy slippers increased the companies monthly sales from $3,000 to $20,000
Why was the Oprah Winfrey Show such a success?
First African-American woman to host a national television talk show
She brought a moral tone to social issues in an attempt to resolve them
A strong social conscience and genuine care for individuals
Did you know...
Oprah expanded her brand through a range
of product lines
Her two production companies
Harpo Productions
Harpo, Inc
Harpo Radio, Inc.
Harpo Print, LLC
Oprah Winfrey Network
Harpo Films (shutdown in 2013)
Beloved (1998)
The Great Debaters (2007)
O, The Oprah Winfrey Magazine
Oprah.com
provides resources and interactive content relating to her shows, magazines, book club, and public charity
averages more than 70 million page views
receives approximately 20,000 e-mails each week
Oprah Book Club
Some have credited her with saving the publishing industry
Increased sales in some cases by as many as several million copies
The Book Club ended its 15-year run, along with the Oprah Winfrey Show
In total the club recommended 70 books
Now we have Oprah's Book Club 2.0 - a fully interactive, online community
Multiple TV and Radio spin-offs
Dr. Phil
Dr. Oz
Rachel Ray
Question
Who are a few well-known people Oprah has influenced to jump-start their careers?
Oprah talked about anything and everything on her show..
From books...
Question
Should Oprah, as a business, comment on politics? Why or why not?
Question
What is it about Winfrey and her show that makes viewers want to buy products that she suggests and displays?
Question
Have you ever been influenced or persuaded to buy a product or make a lifestyle choice that you have seen on a TV show? If so, what product or choice?
Question
Can anyone tell us what it is specifically about Winfrey that makes her persuasive on television?
Question
Should Oprah focus on one area of her brand to maximize her profit?
Oprah's Angel Network
Examples of Angel Network projects
With Free The Children, Oprah's Angel Network has built over 55 schools in 12 countries
Provided more than $1 million worth of school supplies to 18,000 impoverished South African children.
As part of the Hurricane Katrina and Rita recovery efforts, nearly 300 homes have been built or restored in eight communities across Texas, Mississippi, Louisiana and Alabama with the Angel Network's support.
Giving Back
Oprah operates two private philanthropies:
The Angel Network
The Oprah Winfrey Leadership Academy Foundation
Question
Can anyone name a charity Oprah is apart of?
The Oprah Winfrey Leadership Academy
"When you change a girl's life, it's not just that life," Oprah says. "You start to affect a family, a community, a nation. I'm telling you, women are going to change the face of Africa."
Oprah has been ranked #1 on the Giving Back Fund's list of the most charitable celebrities.
In her lifetime, she’s given a total of over $400 million
Brought to you by:
Parker Denton, Jessica Metcalf,
Kimberly Regan, Lauren Clayman,
Cindy Frosley, & James Howell
OWN, The Oprah Winfrey Network
Produced by Harpo Productions and Discovery Communications.
Was once plagued by poor ratings, but now they have a reason to celebrate as it is up 57% from last year.
Did you know...
As of 10/13/2014 Oprahs Net Worth is $2.9 Billion
She truly understands and relates
to her core target market
She understands how to honestly leverage her brand by
Fortune called O Magazine the most
successful start-up ever in the industry.
Did you know...
In 1985 Oprah Made her film debut in Steven Spielberg’s The Color Purple for which she was nominated for an Academy Award for Best Supporting Actress
Did you know...
In 1998 Oprah Received her seventh Emmy as Outstanding Talk Show Host and the ninth Emmy for The Oprah Winfrey Show (it goes on to win a total of 45 Emmys)
Full transcript