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Encouraging the Singaporean teenager's choice to sleep more

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by

sing ping chia

on 30 October 2013

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Transcript of Encouraging the Singaporean teenager's choice to sleep more

Why the need to sleep more?
Target Audience
- age 17-19
- local tertiary education institutions
85% sleep deprived
75%
Impacts of sleep deprivation
lack of sleep
neurons malfunction
different functions malfunctions
1986 Chernobyl Accident
Long term impacts
reaction time
3. Increase risk of accidents
Current Measures
Singapore Sleep Society
celebrate sleep
call for action on important sleep issues
&
sleep disorders
treatments
education and perception
Switch off mobile phones, computers and television
sufficient sleep
AIM
Remember the feeling of having a good night sleep and waking up feeling refresh
World Sleep Day 2012
Singapore Sleep Awareness Week 2013
MARCH 15
Our survey results
PROPOSAL 1
- local junior colleges
- local polytechnic students
PROPOSAL 2
1. Sleep Talk
PROPOSAL 3
Visual Reminder
Informative reminder
that's the end of our presentation! :)

THANK

YOU

ALL
evaluation of current measures

mentally
physically
Singapore's future economy
Necessary that they are:
&
Obstructing different functions such as
concentration
alertness
reasoning
problem solving
iphone
samsung
nokia
SleepStalk
Reverse alarm
GO to sleep NOW!!
because yawning is contagious
1. Alarm starts 8 hours before the pre-set waking time
your name
8
waking time is 7.00am
Sleep tight! Don't let the bed bugs bite!
WHAT I WILL BE SHARING...
WORLD SLEEP DAY 2013
COMPANIES
SAP OFFICE
SLEEP POD
SITTING ROOM
A short nap improves
alertness
mood
psychomotor skills
Not targeted at teenagers
social networking sites
Our survey results
Aims of event
Different proposals. One common aim.
2) Provide effective solutions to ensure a better sleep at night
1) Raise awareness
Dr. Kenny Pang
SLEEP BOOTHS
Music Therapy
SleepStalk
Eye Mask
Scents
Caffeinated and Sweet drinks RESTRICTED
Poster for 'Teens in Wonderland'
understand first-hand the effects of sleep deprivation
Form groups of 4 - 5
Register via teacher
Create your animation video
1. Depth of knowledge
FACEBOOK
audience poll
Incentive to participate:
1. Webpage showcase
3. Endorsement by Mediacorp
2. Screenings in schools
MASS
MEDIA
94% do not receive enough sleep
85%
receiving less than the recommended
Current Negative Impacts:
1. Neural activity & performance level
Current Negative Impacts:
2.
1. Health Problems:
- stunted health growth
- metabolic & bone-related illnesses
2. Immune system weakens
3. Unhealthy food choices --- obesity
4. Economic devaluation:
- environmental & transitional difficulties
5. Reckless driving
2. Sleep Booths
Q&A Session
Target partner & sponsor:
Sub-segment of 'Teens in Wonderland'
Floor Plan for 'Teens in Wonderland'
In conclusion...
Current Negative Impacts:
ONE BIG
MASTERPLAN
What I will be covering...
our target audience
current negative impacts
long-term impacts
our target audience
current negative impacts
long term impacts
check list
check list
our target audience
current negative impacts
our target audience
current negative impacts
long term impacts
current measures
evaluation of measures
check list
current measures
1)Singapore Sleep Awareness Week 2012
2)World Sleep Day 2013
3)SAP Singapore
evaluation of measures
In conclusion,
current measures
1)Singapore Sleep Awareness Week 2012
2)World Sleep Day 2013
3)SAP Singapore
evaluation of measures
1)not targeted at teenagers
2)receptivity of target audience
3)lacking publicity
Encouraging the Singaporean teenager's choice to sleep more
Target Audience, Current Impacts & Long-term impacts
Why sleep deprivation?
Aims of Sleep Booths
convince teenagers to sleep early
acquired knowledge about impacts of sleep deprivation
tips for higher quality of sleep
choice to sleep early!!!
Receptivity is a problem!
publicity
- Leads to hike in alertness & affect sleep patterns
- Common habit to stay awake:
- A bottle of water catered
MJ076
75%
compromising their health & academic excellence
3X
higher than the world's percentage
2. Repeat reminders every other hour
COMIC STRIPS
long term impacts
82%
- Current negative impacts
- Future negative impacts
No real evidence
Teens in Wonderland
SleepStalk
helps to promote this event
1) Long-term impacts of sleep deprivation
2) Ways to enjoy a more fruitful sleep
Main segment of 'Teens in Wonderland'
2. Creativity
Department of Singapore Statistics
Dinesh
Chia Sing Ping
Jasmine Koh
Chong Shao Wei
Mus'ab Yusof

AIMS:
Full transcript