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Pros of Targeting Children

ISC 543
by

Lindsay Lush

on 19 April 2013

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Transcript of Pros of Targeting Children

Final Presentation ISC 543 Lindsay Lush, Kasey Allgeier, Kelsey Shannon, Jennifer Breseman, Isabella Cristofoli The Pros of Advertising to Children Conclusion Targeting Children (Pros) History of Advertising to Children Promotes Responsibility
Positive Social Influence
Economic Benefits
Promotes Creativity
Educational Benefits 1. Promotes Responsibility Teaches them compromise
Teaches them how to save their money for future purchases
Teaches positive decision making skills Promotes Creativity Arts & Crafts
Outdoor activities
Skill development Economic Benefits Advertising to children promotes brand loyalty at a young age
Teens in the US spend around $160 billion/year
Children (up to 11) spend approximately $8 billion each year
"Tweens" (8-12 years old) are an important target market for advertisers because of their influence on their parents-more than $30 billion/year
Children (under 12) and teens influence parental purchases totaling over $130-670 billion/year Positive Social Influence Children will become adults someday
Ex. The Dugars (18 Kids and Counting)
Need to be socially adequate and knowledgeable about what is going on in the world
Decision making skills
Social skills
Children will be targeted, parents need to be the positive intermediary between them and advertising Educational Benefits Athletic development
Educational games and learning activities
Leap Frog, Hooked on Phonics
Reading materials
Building blocks, shapes
Cognitive development What is a "child?" A "child" is considered under the age of 18
Once children reach a certain age they are as capable as an adult
Different media outlets have different target markets
Once children reach a certain age they need to be informed Historically, children were not considered a "market"
Advertising and Promotional Law: 1997
Highly regulated Works Cited Page http://blog.desertrose.net/should-you-market-to-children-the-pros-and-cons/
http://www.imediaconnection.in/article/12/Marketing/marketers-target-kids-to-get-extended-benefits.html
http://www.ehow.com/facts_7259603_tv-advertising-affect-children_.html#ixzz2QldyWU1q
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