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Price, place,promotion st
Transcript of Price, place,promotion st
The single most important decision in evaluating a business in pricing power
Pricing Methods -
CUSTOMER VALUE BASED .
Pricing decisions are reactions to what competitors are doing or are expected to do .
Profitability may suffer
Customer value is not addressed
Pricing based the customer's perceived value of the product
focus is on the customer needs
customer value information is hard to discern
Wednesday ,March 10, 2015
Vol XCIII, No. 001
This refers to how an organization will distribute the product or service they are offering to the end user.
used commonly to distribute low priced products or impulse purchase products
Involves limiting distribution to a single outlet. The product is usually highly priced , and requires the intermediary to place much detail in it's sell .
: a small number of retail outlets are chosen to distribute the product , this type is common with products such as computers ...
Pricing decisions based on the product's cost with a focus on achieving a certain mark up or ROI ( Return on Investment )
Positive Side :
The information you need is available.
Customers and competitors not taken into consideration .
The importance of
*Customer value-based pricing
understand the cost , monitor the competition
and value to the customer
having a pricing champion , train sales and marketing
Indirect distribution :
involves distributing your product by the use of an intermediary
involves distributing directly from the manufacturer to the consumer
An organization promotional mix can consist of :
is any non personal paid form of communication using any form of mass media
commonly used to obtain an increase in sales short
This involves developing positive relationships with organization media public ..
Is the sending of publicity material to a named person
Selling a product or a service one to
one . This can either be done face to face or over the phone ..
The use of the world wide web for the promotion of products or services ..
Under the supervision of Professor JELLALI
Thank you for you Attention...