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Transcript of PTCL~SWOT ANALYSIS
A LOOK INTO HISTORY
VISION & CORE VALUES
WHAT DOES PTCL PROVIDE?
PTCL Has been a major player in the telecommunication industry within Pakistan.
In 1995, formed monopoly over basic telephony in the country.
It has shares with some of the most prominent private Companies, Including Ufone, Etisalaat (Abu Dhabi) and many more.
An organizational environment that fosters professionalism, motivation and quality
An environment that is cost effective and quality conscious
Services that are based on the most optimum technology, Quality, and Time.
Sustained growth in earnings and profitability
A scan of internal and external environment
An important part of strategic planning process which is performed by strategic planning tool called as SWOT analysis.
‘S’ for Strengths
‘W’ for Weaknesses
‘O’ for Opportunities
‘T’ for Threats
shows a profit of billions for the year 2013 after being governed by a foreigner group.
PTCL reports a profit of Rs. 15.76 Billions after tax till the year end at 31 December
reports a Year over Year growth of 97% if compared to previous year 2012 profits of RS. 8 Billion.
Pakistan Telecommunication Co. Ltd
Fiber Cabled Broadband Networks
Wireless Broadband with latest technology including the famous EVO Technology.
Offers commercial HDTV also known as, PTCL Smart TV.
Submarine Communication Cable networks
The new 3G tablets
STRENGTHS & WEAKNESSES
One of the largest Infrastructure throughout the country
Cheapest Broadband provider throughout the world
A State of the art Data Center
financial and strategic position became stronger after Etisalat joined them as investment arm.
PTCL is enjoying monopoly in fixed line telephone or landline.
PTCL (Ufone) is market challenger in GSM segment.
Has over 2 million lines and 1134 base stations cover 720 cities still increasing the capacity.
PTCL market share more than 94% in fixed line or land line segment.
Quality of service is usually poor
Lack of experienced technical staff.
PTCL has over employment and low productivity as well.
PTCL HR department is not up to the standards on the basis of appraisal system of their employees.
waste huge amount of resources.
Their staff won’t get any benefit for their higher qualification
utilization of resources is not upto the mark.
Is not properly marketing their new services and product
OPPORTUNITIES & THREATS
Huge market size to increase market share.
Development of new, innovative and customized products.
Restructuring of organizational hierarchy
Adopt latest technology
Making technology accessible to all e.g. broadband.
Hire competent marketers and adopt aggressive marketing.
Improvement in customer services.
Introducing new services
Hire experienced technical staff in the right areas.
Strong competition from telecommunication companies
New players in the industry
Inconsistent in adhoc decisions by company management
Security and fraud issues
Cyber crime percentage is increasing
Rapid rise in government taxes
Recession in economy
PTCL stands by the vision to make it to the forefront of Information and Communication Technology Service Provider in Pakistan
ensuring customer satisfaction and increasing the value of shareholders.
Satisfaction of the Customer
Will provide advanced technologies and services to costumers on affordable rates.
Giving the corporate sector the speed requirement of up to 50 Mbps.
Expanding DSL all over Pakistan
Will provide EVO delivery to over 1000 sites around pakistan.