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Seven years at G2

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Kenan Nashat

on 11 November 2015

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Transcript of Seven years at G2

Seven Years at
Kenan Nashat's
$$$
Joined Grey as CSD in 2004 to lead a small team for BAT, provide BTL capability and build new business for G2.
In 5 Years I Built G2 to represent 50% of Grey Group income in Hungary
Comprising of 4 disciplinary teams:
Branding &
Design
Shopper
Marketing
Experiencial
Digital
Vietnam
Assignment in Vietnam to rebuild client relationships and stabilise the agency team. Key outcomes was to successfully launch Kent in the Vietnam marketplace and to renew positioning and brand strategy for Vietnam’s top brand - “Craven A”. I supported new two new business wins and developed one of the most successful MBCI Chinese New Year initiatives for PG .
France
business director
Shopper & more
P&G award for Best FMOT in 2006. We subsequently developed the second phase of this program in2008 now called Partner for Success.
We won the entire P&G Shopper Marketing business after a tender was called in 2006. We continue to handle all PG Shopper Marketing
ResponsibilitiesDrive strategy for key shopper marketing projects. Shopper and Communications planning for these projects. Develop shopper strategy on Brand centric projects. Regional coordination of Shopper marketing activities across 5 countries .Driving the development of new business.P/L responsibility for the entire operation
“CEEMEA Regional Best in Class campaigns designed and executed with management recognition and reapplication across the globe.”
Category reinvention
Initiative customization
Experiential activation and retail
Experience on retail and consumer engagement with BAT provided us the opportunity to expand our activation skills to otherclients also in 2006. This started withNokia Trends as well as numerous Nokia launches in the following years. We would create themed ‘Experiences’. This team was also responsible for other clients includingTuborg beer, Allianz Bank and Nemiroff Vodka.
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