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Marketing Strategy & Product Launch - Millitec

2013
by

Mitul Tejura

on 7 January 2014

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Transcript of Marketing Strategy & Product Launch - Millitec

Create a Mission Statement.
A vision and direction that we aspire to achieve.
To fill technological and strategic gaps with: business intelligence (BI) with solutions delivered by high impact teams with a mastery that spans from data to device, products that simplify complex data systems, and give cross-functional data visibility, solutions that minimize cost and time spent, while optimizing reaction time to key environmental shifts in a highly competitive global marketplace.
Brand Identity
Our SWOT
Strengths
Weaknesses
Opportunities
Threats
Our Market
Opportunity
Size
Targets
Definition
£Billions?
Technology, Commercial Food
Machinery manufacturer, other products?
Companies seeking efficient and
technologically advanced machinery
Product Launch
Our Communication Goals
Our Positioning
Strengthen Relationships with Existing & Potential Clients
Maximise Awareness & Credibility in Industry
Generate Leads in Target Markets & Audiences
Tradeshows
Networking Events
Attending Events/Tradeshows
Word of Mouth
Advertising
Enthusem
LinkedIN Ads
Promoted Tweets
Social Media (Networking, Analytics)
White Papers
Case Studies
Twitter
Hootsuite
Social Media
Blog
Twitter
LinkedIN
Facebook
Email
Welcome Program
Newsletters
Special Announcements
Web Content
Contact
Support
White Papers
Webinars
Special Offers
Trade Show Invites
Previews
Admission
Sales Collateral
Presentations
Print
Online
Speaking Events
Case Studies
Clients
Press & Awards
(Trade Publications)
Advertising (Trade Shows, Print, Online)
SEO
Organic
Affiliate marketing
Our Target Market
Millitec
Marketing Strategy & Product Launch
By Mitul Tejura
Revenue and Turnover
Targets
Our Current Position?
Measured by:
Completeness of Vision (Niche Players/Visionaries)

Against

Ability to Execute (Challengers/Leaders)
Peristaltic Action Depositor
Possible marketing methods and digital channels to ensure a successful product launch.
Marketing Channels
Developing the Marketing Strategy
Brand identity & Establishing goals
Advertising
Trade Magazines
Banners & Signage
Social Media Advertising
Mobile Advertising
Paid Reviews

Social
Blog
Facebook
Twitter
LinkedIn
Quora & Other Forums
Youtube

Web
Blog
Facebook
Twitter
LinkedIn
Quora & Other Forums
Youtube

Website
Amazon/Ebay
Microsites
Search Engine Marketing
Pay Per Click (Cost per Action)

PR & Events
Blog
Facebook
Twitter
LinkedIn
Quora & Other Forums
Youtube

Direct
Blog
Facebook
Twitter
LinkedIn
Quora & Other Forums
Youtube

Product Launch Events
Networking Events
PR Stunts
Press Releases
Exhibitions/ Tradeshows

Printed Advertising/Literature
Video Chat/ Conferencing
WebChat
Account Team
Field Sales
Catalogue
Postal/White Mail
Promotional Items
Create a pack containing specification information
and mail out to existing customers and make available online.
Launch Ideas
Make Press Release available to Trade Publications, Social media platforms, E-mail to existing customers
and Millitec website.
Ensure all information is easy accessible on social
media platforms. (contributes to SEO)
(1 month)
Create engaging video
with voiceover for use
on the internet
Call existing clients &
potential clients to
introduce the new
product
Invite press &
industry to a
product launch event.
Opportunity
to sell face to face and build
relationships with clients.
Thanks for listening, Any Questions?
Full transcript