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Tumblr & Instagram

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by

Emmy Gustavson

on 20 February 2014

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Transcript of Tumblr & Instagram

Tumblr & Instagram
Graham Blackall
Jordan Aubey
Julia Nolan
Emmy Gustavson
Spring 2014 Goals
Where We Are Now
Redesign
- Increase follower count to 150.
- Create a more cohesive aesthetic.
- Highlight the SMC facilities.
- Increase user interaction.
- More frequent posts. Most Instagram users check in daily for new photos. (Pew Research, 2014:2)


- Increase follower count to 300.
- Increase Numblr score.
- Implement a cleaner, more representative layout.
- More original content.
- Highlight the vibrant personality of the SMC.
- Connect with prospective students.
- Gain more New Orleans-based followers.


232 followers
2188 page hits
Numblr score of 40.25
Tactics
Redesign the layout.
Post more original content.
Track high-school related tags to interact with prospective students.
Monopolize on events on both the local and pop cultural levels.
42 posts
96 followers
Our Competition
Introduction of a photo editor and one cohesive aesthetic.
Show off the SMC facilities.
More contests!
41.59
41.29
38.24
43.54
Full transcript