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Kelsey - CEM (long)

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Kelsey Anderson

on 17 April 2015

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Transcript of Kelsey - CEM (long)

Fuji Heavy Industries, Ltd.
Aerospace
SUBARU
Automotives
Industrial Products
Lake Zurich, IL
Chicago, IL
ENGINES
GENERATORS
PARTS
PUMPS
the
brand.
" Who makes the best cars? Subaru replaces Honda atop the automaker report cards"
April 2012
2012
2013
2014
Best Car MFG
FEATURED IN
LARGE ADVERTISER
Coverage Across
America
7,300 Service Dealers
26 Altaquip Service Centers
2014 Subaru added 438 new dealers
2009 Subaru had 3,300 dealers
Motion
Commodity Plan
UTV
Lawn Mower
Inverter
Rammer
Seeder
Golf
World Wide Network
Robin Europe
REG (Dusseldorf)
Fuji Heavy Head Office &
Mother Plant
Robin Service
Subaru Industrial Power Products
Shanghai Office
SIP (Chicago)
Fuji Heavy Singapore
FHIS (Singapore)
SIPC (Subaru Industrial Products China)
FCR (Changzhou)
Shangdong
Chongqing
Ningbo
Shanghai
EA Series
SP Series
5.7-7HP
EX Series
4.5-14HP
V-Twin Series
20.5-28HP
Big Block
35-40HP
Rammer
2.8-3.5HP
4.5-5.5HP
Full Power Range
SUBARU
Superior Parts

Parts & Service Engine Inventory
Subaru orders the
same day.
Over
fill rate overall.
98%
Drop ships at
no extra charge.
Stock OEM
special
engines.
$
OEM dealers receive

Industry Leading
Warranty
full dealer discount.
FULL
SHOP
Profit
on parts.
Checks sent
directly

to dealers
each week.
& Warranty
5 year
LABOR
RATE
limited warranty.
TOP ADVERTISER
Tokyo, Japan
2 Million Capacity
Primary Engine Production Plant
ISO 9001 & 14001
R&D Center
Saitama Manufacturing
Saitama, Japan
Introduced in 1995
Highly Automated 2001
Training program test online
Equipment online presence
Higher sales in Subaru store
Order parts & equipment from Subaru store
EFI Bluetooth
Engines 280k
Equipment 10k
•Update all distributor contracts & clean up old distribution inventory

•Subaru equipment placements in big boxes
• Completed program to monitor sales
• Implement a company tracking system
Subaru App
Introduce UTV market
Grow online parts sales
2 salespeople
1 marketing

Create Dealer Portal
• Ordered parts with dealer discount
• Warranty
• Product registration
6 star dealers
Requirements:
Stocking parts
Training
Sells Subaru equipment
Advantage
Sending orders placed online for free
Sent to nearest 6 star dealer
1. Training Program
2. Dealer Loyalty

Create competitive parts TCO
Create a trip area form for salespeople
Update all literature
Update 3 Distributors
WIP
ESI
Wilder
Find another partner in each segment
( TTI / Generac )
Create a stronger DOEM Distributor program to increase distributor business with SIP by 5%
Increase Engine sales
221k units

Four consumer commercials
Launch EA 190 commercial mower with Toro
New
Website
Subaru
Store
Find Big Box to support dealer sales
Create
POP videos
EX series
EH series
SGX series
TCO
Pumps
Update to lifestyle photos
New ARA trade show promotion
Create marketing message TCO
UTV Market
Set Sales into 3 groups
•Equipment
•OEM sales
•Distribution
New Booth
Not a message.
OHC

S I P
2014
It's a reason.
Full transcript