The Five Canons Of Rhetoric

The First Canon: Invention

Approach and Style

• Rational: Logos
• Emotional:Pathos
• Ethical: Ethos
• Topics
• Common
• Special

The Third Canon: Style

The Fourth Canon: Memory (Memory)

Memorization of speeches

• Fallen out of use because of teleprompters

Selection of right words for the moment

• Low/plain style
• instructing
• Middle/forcible sytle
• moving reader or listener
• High of florid style
• charming

The Five Canons Of Rhetoric

The Second Canon: Arrangement

The Fifth Canon: Delivery

Introduction (Exordium)

Statement of Facts (narratio)

Proof of the case (confirmoatio)

Refutation (confutatio)

Conclusion (peroratio)

Speaker's ability to articulate

the speech