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CF Prezi 2018 CRUNCH 2.0 - JOHN (Crunch Sales)
Transcript of CF Prezi 2018 CRUNCH 2.0 - JOHN (Crunch Sales)
In Club Marketing Panels
Future National Marketing
CORPORATE WELLNESS PARTNERS
Pressure Free Enrollment
No sales staff
Just a great club, packed with equipment and services at a low price.
Fully Integrated Fitness
Lifestyle Menus & Recipes Designed
by Registered Dietitians
Online Nutrition 24/7
A large part of the success behind the Crunch brand can be attributed to unique, cutting edge, group fitness classes.
Unlike other “value” models, Crunch franchise offers unique branded group training.
Many classes can be taught by personal trainers to bridge between traditional personal training and group training.
Built on Innovation
A turn-key system designed to keep overhead low and program management simple.
Proprietary classes accredited through ACE, AFAA and NASM.
ACE & AFAA approved for Trainer CEU's.
Recruitment assistance and in club training.
Fully integrated training platform served up electronically from the Crunch Intranet including videos, manuals and class updates.
Easy to Manage. Easy to Maintain.
Turnkey Group Fitness System
Hundreds of media hits every month. Featured almost daily in print and online media.
At Every Turn
Designed with comfort and cost in mind.
Locker rooms 1,200 square feet.
120 lockers per locker room.
3 to 5 shower stalls.
Easy to maintain and built to last.
A Brand with History!
Wide of variety of weight machines, plate loaded & cable equipment & free weights.
Special branded Power 1/2 Hour Circuit.
80 pieces of cardio equipment.
Equipment is purchased through Crunch with preferential pricing.
Massive publicity daily
driven by social media,
public relations and
Location! Location! Location!
10 year Franchise Agreement.
Franchise fee - $25k per location.
5% royalties on gross sales.
Single unit – Radius of 75,000 people - $25k performance fee when dues reaches 50k.
MUD – Radius of 100,000 people.
ADA – Pre negotiated territory with defined and exclusive boundaries.
Built in TRX suspension stations.
Garage door closes when class is in session.
Approximately 3,000 square feet.
One of the most recognizable fitness brands in the United States.
Complete turnkey solution for success.
Established and proven platform.
Unparalleled systems, resources and support.
The most experienced team in the industry.
Massive publicity daily.
A proven business model that
provides you with the best
opportunity for success.
The Today Show
Stay Connected to Your Goals the Other 23 Hours You're Not in the Club!
Customized Goal Based Supplement Recommendations
Patented Activity Tracking System with Real Time Analysis of Caloric Surplus and Deficit and Results Trend Analysis
Simple Drag and Drop Food Logging System from the Calorie King Database of Over 70,000 Foods
Free Tanning & Hydro-Massage
Turn key system with Tanning & Hydro-Massage products
A fraction of the cost of a tanning salon
Simple management and maintenance system
Way More for Way Less!
Class-ic Training Rooms
Fit to Print
Customized Pre-Sale Site for Online Enrollment.
Personalized Crunch.com by Location
On the Web
Crunch Branded Everything
75,000 people in a 3 mile radius.
100,000 people in a 5 mile radius.
20k - 30k square feet.
3 tons HVAC per 1,000 sq. ft.
800-1200 amp electrical.
8 to 10 parking spaces per 1,000 sq. ft. with a minimum requirement of 150.
Crunch approves all LOI’s.
We Guide the Process
Maximum Support Systems
Member Management System
No CD or installation required.
Intuitive user interface.
Streamlined user training.
Integrated billing, member account management and payment history.
Fully Integrated Membership System
24/7 Password password protected access.
Franchise Internal Messaging system (FIM).
Get what you need, when you need it
Over 100 combined years of experience.
Operated hundreds of fitness clubs worldwide.
Professionals in with all abilities and skills.
Training and Development
A Fitting Enterprise!
Mulit-Phase Class-ic Offerings
Proprietary Class-ic Programs with MORE Constantly in Development!
Finance & Construction
Sales and Marketing
Member Operating System
Quick Access to Marketing with Ad Builder
Franchise Internal Messaging System
Library of Manuals, Forms and Procedures
Crunch University Online with Video Library
12 Step Development Process
Brand Recognition to the Max
Works exclusively in the Franchise industry
Network of over 500 local brokers with National coverage
IFA Board Member
Host real estate webinars for franchisee education
Develop site selection process
Develop market specific strategies
Manages local brokers
Facilitate weekly project calls
Run & analyze demographic analysis
Prepare standard documents (LOI, site matrix, addendum)
Take lead in Lease negotiation
Become Franchisee’s point of contact
Services over 10k current and potential members visiting the site each day.
Handles over 300k unique visitors per month.
Handles online sales, guest pass downloads, and a member account management.
Exciting offerings through dynamic content such as videos, music mixes, and blogs.
The Best Online Strategy in the Industry!
The Most Sophisticated Step by Step Construction Manual in the Industry
Over 120 Pages of Pure Detail
From Pre-Sale to Club Design to Grand Opening...We got you covered!
Executive Vice President
• Training and Development
• Systems and Manuals
• Intranet and Communications
An established expert in the fitness industry, Pepin-Donat starting his career in 1981 and rose to the top of his profession. Craig was the president of the prestigious New York Health and Racquet Club chain, president of the largest club chain in Northern California, 24 Hour Nautilus. He held the position of divisional president for 24 Hour Fitness and EVP Sales and Marketing for 24 Hour Fitness Worldwide.
Mike J. Blouin
Senior Vice President of Corporate
Mike has held a number of senior level financial and development positions for domestic and international organizations ranging in size from $1M to $3B+ in annual revenue. After almost 20 years at Verizon which culminated in his role as Chief Financial Officer of an international services joint venture, Mike’s career in Fitness began in 2007, when he was recruited as Vice President, Finance for Planet Fitness Holdings, one of the nation’s largest low-cost health club providers. Tasked with positioning the Company for sale, he implemented an industry first finance vehicle that was responsible for accelerating the Company’s growth and created a joint venture strategy that increased operating income by over 25%. Prior to joining Crunch Franchise in 2011, Mike held a Senior Vice President role at CYBEX International.
• FDD terms and conditions
• Business strategy
• Territory boundaries
• New locations
• General business questions
With over 20 years of experience in the fitness industry, Midgley has a history of success at every level starting with winning the prestigious title of IHRSA Sales Person of the Year in 1995. Ben was recruited by 24 Hour Fitness in 1999, when he accepted the position as Divisional Director of Corporate Sales. Within two years, Ben was promoted to Senior Director of Corporate Sales for the entire company. Ben was also the EVP for Planet Fitness.
Our BDA & PAFI partnerships connect us to Professional Athletes providing even more opportunities for exposure
Global full-service Basketball athlete management, agency and marketing firm
A Winning Thumb Print
Proprietary platform for all things related to Personal Training
Superior added value over other low-price clubs
Unique edge over the competition
PT Bar for greeting members and presenting training options
Computer stations for online nutrition
Small Group Training
In-House Real Estate Department
Turn key program on how to manage your PT business.
Dedicated PT Bar to encourage interest.
Computer stations for Camp Crunch orientations and online weight management.
Functional training station.
Hiring guidelines for Trainers.
Complete training and compensation structure.
Multiple PT pricing options based on market.
Retail nutrition displays for supplementation recommendations.
Accredited with ACE, AFAA and NASM
ACE & AFAA Approved for Trainer CEU's
Online Class Certifications through Crunch U
Video Exercise Library with Hundreds of Exercises
Extensive Marketing Collateral Library with Brochure, Flyers, Posters, Direct Mail & More
Maximum Flexibility with Multiple Options to Address the local competitive landscape
2017 Entrepreneur Top 100 Franchises
2018 Franchise Business Review
Ranked #1 - Franchisee
Functional training station & turf to support programming
Peak Plus- $24.95
Peak Results- $49.95 to $124.95
Your Own Advertising Agency
Building Sweat-Equity with a CRUNCH Franchise
And many more
200+ Hours of
Think inside the box!
250 locations and 1.3 million members!!
CRUNCH ORG CHART
The team outlined below represents your primary Franchise contacts and will guide you to the proper contact for specific areas as you progress
C R U N C H F R A N C H I S E
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Electronic membership agreements.
Secure EFT capture and signature enabled. EFT Management.
Credit card payment transactions.
Image capture for member check-ins.
Integrated Point of sale system (POS).
Franchise Units Sold in Just Over 8 years.
Over 250 Locations Opened
HOT OFF THE PRESS