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Analysis of the package.

Vanessa Guzmán

on 16 November 2012

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Transcript of PANADOL

The Colors RED Red is associated with fiery heat and warmth. It can also mean danger (burning).
Red is the color of blood, and as such has strong symbolism as life and vitality. It brings focus to the essence of life and living with emphasis on survival. Red is also the color of passion and lust.
Put some red in your life when you want:
Increased enthusiasm and interest
More energy
Action and confidence to go after your dreams
Protection from fears and anxieties BLUE Blue gives a feeling of distance. Artists use it to to show perspective. This is a good way to understand the energy of the color blue - it allows us to look beyond and increase our perspective outward. It contains a cool vibration that is helpful to communication.
The vibration if blue can be used to open energy flow where it is blocked. Using blue to relax will encourage feelings of communication and peace.
Put some blue in your life when you want:
Calm and relaxation to counteract chaos or agitation
To open the flow of communication
To broaden your perspective in learning new information
Solitude and peace. What makes it different? "The Panadol product range offers many different treatments for relieving your mild to moderate pain". "Panadol Extra Advance is a formulation of paracetamol (..) which starts to be absorbed in as little as 10 minutes.
(...)Provides stronger pain relief than ordinary paracetamol tablets, relieves pain fast and is gentle on the stomach" Interpreting the colors and shape The blue (relief) is an army ready to fight the red (pain). We can see the attacks represented by the (star in white). The wave circles means that the relief is expanding through out the red to eliminate the pain. The evolution In chronological order: "Hit hard pain" "Panadol Extra: strong with pain, gentle with you." "Relieve your pain, respect your body. Body first". TV commercial Thank you.
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