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Effectively Curating a Pinterest Account for Academic Libraries

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Julie Howe

on 13 March 2013

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Transcript of Effectively Curating a Pinterest Account for Academic Libraries

Effectively Curating a Pinterest Account for Academic Libraries Why Pinterest? Pinterest user growth is at the same point in their company history. better than that of Facebook and Twitter Pinterest usage has gone up 145% since the beginning of 2012 Users not only spend twice as much time on
Pinterest as on Twitter but Pinterest is also retaining and engaging users
2-3 times more than Twitter. Techcrunch: “This is Everything You Need to Know About Pinterest.” http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/ Techcrunch: “This is Everything You Need to Know About Pinterest.” http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/ Techcrunch: “This is Everything You Need to Know About Pinterest.” http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/ Over 80% of pins are re-pins of
existing content, which gives new content a
good opportunity to circulate. Scholastic is one of the top five
brand users. Why is this relevant for academic libraries? Growing and retaining at a rapid rate.
No longer invite-only.
New apps.
Most material is repinned= more circulation.
Users interested in literacy and education.
Opportunity to present ourselves in a visual way.
Promote our services for FREE. Navigating Pinterest Creating Content Curating Content From Pinterest’s About page:

“Pinterest is a tool for collecting and organizing
things you love.” Like libraries, Pinterest is about connecting people—with ideas and with each other. Pinning, Repinning, and Liking Pinning: creating an original pin Repinning: Finding an existing pin and putting it on a board Liking: Adding a pin to your “Likes” instead of a board http://about.pinterest.com/index.html Who should my library follow? Other libraries
Librarians
Library Organizations (ALA is on Pinterest!)
Book publishers
Special interest groups (Such as World Book Night)
Local organizations How does my library get followers? Following others.
Repinning from people you want to follow you.
Staying active.
Constant promotion and cross-posting on social media. What should my library pin? Your library or institution website Your LibGuides Cover art for books in your collection Events at your library Items of interest to your patrons Best Practices for Creating Content Pin your own resources
Make sure the page you want to pin has a pinable image or video
Pin accurately Questions? Comments?
Health Science and Reference Librarian
Somerset Community College
julie.howe@kctcs.edu


Emerging Technologies and Cataloging Librarian
Somerset Community College
emily.krug@kctcs.edu Julie Howe Emily Krug Creative board titles are unique to Pinterest and catch attention. Invite others to pin to particular boards. Keep boards concise: Pin quality resources,
check pins for spam. Eliminate clutter for ease of use. What to Pin? Original content 40-50%, and repinned content 50-60%.
10-12 pins per day at the most, and 2 or so at the least.
Over-pinning will cause followers to unfollow. Curating Repinned Content Pin quality resources.
Valid (not spam).
Maintain high standards.
Repin only if it’s something you keep thinking about after you scroll. Like first, pin later.
Repin when you don't have new content.
Keeps the account active in feeds.
Good filler.
Use in moderation. How to find original content RSS feeds (Zite, Trapit)
Social media
Avoid cross-posting to keep material fresh Opportunities for collaboration Make sure all collaborators are aware of your social media policies before inviting to pin!
Guest Pinners/Staff Picks Invite faculty and staff to "guest pin" items that would be helpful or interesting.
Create a "Guest Pinners" or "Staff Picks" board and have guests pin from their own accounts.
Other collaborative options... Create a board for librarians and instructors
and invite them to pin. Collaborative ideas... Instructional specialists pinning to a "Need Help?" board.
Information technology faculty pinning to a "Fun Tech Stuff" board.
Culinary faculty and staff pinning to a "Good Enough to Eat" board. New On Pinterest! New look! Very similar to app format: larger pins, handy drop-down menu. Pinterest for Business Analytics! Stats!
Get a "Pin It" button for your website, and track pins from website.
http://business.pinterest.com/analytics/
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