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The Walt Disney Company
Transcript of The Walt Disney Company
2.1 Disney's history
2.2 The Company today
2.3 Product Strategy & Walt
Disney's American Dream
first Academy Award (1932)
highly increasing success...
* 5th December 1901 in Chicago, Illinois
always wanted to be an artist
poor family of farmers, not support by his parents
had to achieve his dreams on his own
age of 14: first art lessons
studied art, design and photography at McKinley High School
night courses at Chicago Acedemy of Fine Arts
cartoonist of school newspaper (patriotic topics)
Walt Disney Company
Walt Disney Motion Pictures Group
Walt Disney Animation Studios
Pixar Animation Studios
Disney Music Group
Disney Theatrical Group
Disney Publishing Worldwide
Disney Book Group
Disney Magazine Publishing
Walt Disney World Resort
Disney Cruise Line
Disney Vacation Club
Disney-ABC Television Group
ABC Entertainment Group
Disney Channels Worldwide
Disney Interactive Studios
Disney Fantasy, 2012
Disney Store, London
age of 16: dropped out of High School to serve the country after first WW, started working at Red Cross
little jobs as caricaturist, animator,...
first success: Laugh-O-Gram Studio (1922) as home for many pioneers of animation
Disney Brothers' Cartoon Studio
(1923) in Hollywood
1955: opening of the first Disneyland
production of cartoons stopped
new focus: television
1966: Walt Disney's death
Product Strategy & Disney's American Dream
"You're dead if u aim only for kids. Adults are only kids grown up, anyway."
Disney's American Dream
progressive Pioneer of Animation
from zero to hero, hard work
patriotic, conservative, Anti-communist
member of "Motion Picture Alliance for the Preservation of American Ideals"
movies representing traditional gender roles
typical Happy Endings,...
diversity of Entertainment & Wide Market Range
target grouP: urban Families with medium income