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Kiwi Avenue 's Boutique Truck

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by

Catherine Borzym

on 26 June 2016

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Transcript of Kiwi Avenue 's Boutique Truck

Designed jewelry since high school
Incorporated Kiwi Avenue in 2008
NCC Alumni: Small Biz & Marketing Degrees
Bootstrapped every step of the way
Articles in: Glancer, Noblivity & NCC Now
Catherine Borzym
About Me
Social Butterfly
Goals

Raise $20,000 via Crowd Funding platform to launch a Kiwi Avenue boutique truck
Hire employees
Have a fleet of trucks that travel the USA stylizing entrepreneurs, stylish mommas & everyday fashionistas

Kiwi Avenue
Handmade in IL
Hundreds of pieces to choose from
Eclectic mix of patterns & colors
Customizable
Compliments existing wardrobe
Jewelry & accessories prices ranges from $8 to $89
Jewelry
Boutique Truck
Entrepreneurship:
New type of
transportation
The App:
LookBook
Locations
Post, connect, comment & share on social media
Coupons
Build your own
Wish List
Mailing List
Inside
Great lighting
Jewelry display stands
Wall paper
Faux wooden floors
Mirrors
Decorations
Seating area for parties
Money
Raise $20,000 via Kickstarter
Outside
Mannequin
Metal Tree
Design and wrap the car
Black & white awning
Lighting for under the awning
Smoothie bar
Outdoor seating
Boutique Truck Timeline
Develop a campaign
Create the video
Develop collections
Price the rewards
Purchase the truck
Market it like crazy!
Let's get started!
Months
Wide Reach
Bloggers
Press
Mailing List
Social Media
Other movers & shakers

Shop
Personalized Collections
Style Guides
Tips & Tricks
Parties! (Bridal party, Ladies Night out, Birthday etc.)
Consulting opportunities
Customized service
Benefits of a
boutique truck:
I wear quite a few different hats...
Owner
Designer
Marketer
Sales force
Social Media Expert
Blogger
Photographer
PR rep
Catalog Designer
Wedding Specialist
Merchandiser
Chicago Merchandise Mart
Display
Farmers Markets
LookBooks
Love Notes
Featured in the in the handmade section of Overstock.com
Full transcript