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Business Plan

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Aj Araneta

on 1 October 2012

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Transcript of Business Plan

This presentation is researched and prepared by:

Araneta, Arvin John
Macapagal, Justine Paolo
Miranda, Franz Gerald Today, we will present you, our
Feasibility Study about 3 different
companies. Now seat back, relax and enjoy our presentation. Brothers Burger: Market Feasibility Study Processed food is a complex global collective of diverse businesses that together supply much of the food energy consumed by the world population. Only subsistence farmers, those who survive on what they grow, can be considered outside of the scope of the modern food industry, rather than that everyone is part of the world market.

Brothers Burger was established in 1999 at the height of Asian economic crises. Brothers Burger is composed and managed by an all Filipino team who strongly believe and advocate entrepreneurship. We have over 200 competent employees who are properly trained and briefed before deployment. We’re doing business with over a hundred local & foreign suppliers

Today, the thrust of Brothers Burger Inc. is to be of service to our target market by continuously offering products and services that will satisfy their urge every time they visit us. Likewise, we also value our people and we recognize that we need to empower them through continued training.

Our gratitude after all is said and done, we acknowledge that the success of our business is a blessing from above and we give back these blessings by sharing them with our employees, legitimate charitable organizations and support activities for a cause.

Our Mission: BROTHERS BURGER shall be recognized as the first and No. 1 FRESHLY COOKED FLAM-GRILLED GOURMET BURGER PLACE in the Philippine Market and ultimately in the International Quick Service Gourmet Burger Market.
Our Vision: To be the most preferred burger joint serving high quality burgers that provide total satisfaction in terms of taste and value for money Description of the Industry Current Market Analysis

Market Size
Our Business Plans with careful analyses, we are committed to expand our business by opening more stores either company owned or franchise. We continuously check on all potential sites, but we build only after considering that the basic requirements to build, operate, and prosper is met.

Market Growth Rate
The chain in the second quarter posted system wide same-store sales of 4.4% globally, 4.4% spike in the chain’s Philippines Businesses.(www.Brothersburger.com) Current Market Analysis Brothers Burgers is a fast-food processed food established by DJ Jose, Martin Jose, and Quito Jose. Specially prepared toppings and burger dressings are also available. Also on the menu are gourmet sandwiches, deep-fried, cholesterol-free french fries, and milk shakes.

The success of the first two Brothers Burgers outlets prompted the Jose brothers to formally professionalize their efforts and expand their operations to include franchising. DJ, Martin, and Quito said that they are very optimistic that their franchisees will turn out to be as successful as their predecessors. Product Development System Requirements Technical Feasibility Study Direct Competitors:

Burger King
Bite Club
Burger Machine

Indirect Competitors:

Wendy’s
Mc Donald’s
Jollibee

Future Competitors:

Mc Donald’s
Jollibee Competitors Brother’s Burger, burgers by design was founded by three persons, Martin, a real estate broker and DJ, a stockbroker, teamed up with their brother, Quito, a chef from the prestigious California Culinary Academy. Quito had perfected his recipe for a burger a par in taste with the 5-star hotels and the fancy burger places in the US. The run-of-the-mill fast food variety burger soon turned into a gourmet masterpiece.

Now on its 10th year, Brother’s Burger still serves up the same consistent 1 – pound burger as it was at first introduced. And despite copycats and hurdles, they have emerged on top of the burger chain. With 19 branches nationwide, 14 owned and 5 franchised, Martin Jose shares some of the secrets that keep their burger business smoking.

Martin Jose’s tip: Trust technology. It will save you from time and effort. See how it can help you. Brother’s Burger needs a steady partner that connects them of all its branches, employees, even suppliers. That is why they require technology that keeps business hot with PLDT SME Nation. Production Planning Brothers Burger recently launched its Bundle Meals, For as low as P99, you can enjoy a serving of burger, finger food and drink. Come up with your own personalized bundle by matching the Baby Brothers Burger, the Brother’s Burger, the Big Brother’s Burger, the Brother’s Lamb Burger, or the Grilled Chicken with onion rings or French Fries, plus a glass of Iced Tea.

Another new treat at the burger joint of choice are the Designer Bites. For P285, you can avail of three mini designers to satisfy your small cravings. There are three combinations to choose from. Set 1 contains the Bistro, the Ranchero, and the Blues Brothers, Set 2 features the Bistro, the Lamb Burger, and the Santa Fe and Set 3 contains the Santa Fe, the Ranchero and the Blues Brothers. Production Process This Lenten Season, Crispy Fish Sandwich is offered at Brothers Burger. This fish patty is topped with spicy dill mayonnaise, lettuce and tomatoes. Until Easter Sunday, diners can avail of two special packages highlighting the Crispy Fish Sandwich. The first option bundles the Crispy Fish Sandwich with Green Delight Salad with light Garden Dressing ad a glass of soda. The second choice is two Baby Crispy Fish Sandwiches, two half orders of Creamy Pesto with Vegetables pasta and two glasses of soda all for P335.

Oatmeal Buns: instead of the usual sesame seed buns, Brothers uses oversized oatmel – topped buns to enhance the flavor of our burgers.

Premium Patties: our burger patties are made from 100% pure premium beef, well – seasoned and cut thick, ranging in size from small for the Baby Brothers Burger, to the huge half – pound patties of the Big Brothers Burger.
Charbroiled, not fried: No greasy fried patties here. We charbroil our burgers on a grill, making the meat more tender and locking in its juices to get that rich, smoky flavor. Plus, charbroiling allows fat to drip away, so it’s a healthier way to cook burgers. Premium Patties: our burger patties are made from 100% pure premium beef, well – seasoned and cut thick, ranging in size from small for the Baby Brothers Burger, to the huge half – pound patties of the Big Brothers Burger.
Charbroiled, not fried: No greasy fried patties here. We charbroil our burgers on a grill, making the meat more tender and locking in its juices to get that rich, smoky flavor. Plus, charbroiling allows fat to drip away, so it’s a healthier way to cook burgers.
Your choice of meat: want to try a different type of burger? Experience the sumptuous Angus Beef Burger with cheese or the decadent Lamb Burger smothered with pesto and topped with feta cheese.
Unique Toppings: Order your burger and design it the way you want by adding your choice of special toppings – cheese, mushrooms, onions, cilantro cream, bacon, cream cheese with garlic, and bleu cheese. Always Freshly Made: Our burgers are made from fresh ingredients, so it’s cooked and prepared only upon order. It may take a few minutes, but we guarantee our burgers are worth the wait.


Super sized: for the biggest burger you can get anywhere, double up on our half-pound patties and get ready for our Brothers Pounder, a monster 1 pound burger that will definitely fill you up!


Designer Collections: Burger connoisseurs will surely indulge with our Designer Burgers, Limited – edition theme burgers uniquely prepared and made with expertly-balanced ingredients and toppings, Discover your favorite designer Special Side Orders: Complement your burger with our patented thick French fries and crunchy onion rings or go for early dessert with chocolate chip cookies and Cool Bites ice cream pies. Wash it all down with our Brothers Shakes in chocolate, strawberry and vanilla.
More Than Burgers: When you’re in the mood for something other than burgers, discover Brothers Burgers many other menu offerings, like Gourmet Sandwiches, Signature Pastas, soups and salads and even big rice meals. Recipe for Success
A successful service chain that offers Designer Burgers. Consistent track record in the food industry, has a good profit potential, Reliable business with realistic ROI. Easy to learn and operate, total support package assurance, served by NMIS accredited commissary. Hands – on management style, Possesses entrepreneurial skills and committed to run the business full time.
Site Requirements are prime location with a high traffic flow such as mall, schools / universities etc. Good accessibility to near business district and residential areas, suitable for the surrounding demographics. The area must have minimal competition and should have complementary business establishments. A study on whether a project is viable after taking into consideration its total costs and probable revenues. If the revenues cover the costs of the project, then the project is visible. For instance, the cost of expanding production will entail $500,000; however, the expected increase in revenue will be $1,000,000. Thus, the project is feasible as its revenue more than cover its costs. Financial Feasibility Organizational Feasibility Brothers Burger’s business structure is a partnership of three persons. And the three of them are the respectable owners of the company, basically they were the core group and every decision is made with all of them agreeing to it.

Before commencing the business Brothers Burger, they secured a business permit or Mayor’s Permit. The Business permits expire on the 31st of December unless the permits are issued on a quarterly basis. It must be renewed before the end of January. It has Different requirements per city. For new applications, the requirements usually are: barangay clearance, zoning clearance, environmental permit to operate, fire clearance, etc. To secure these licenses, the requirements usually are
• articles of incorporation for corporation, articles of partnership for partnership and DTI registration for sole proprietorships,
• accomplished form
• Lease contract or proof of ownership
• Sketch of the Location
• Fire Safety Clearance Description of the Industry structure The usual procedure in securing a business permit is as follows:

- Secure a barangay clearance- requirements usually are: duly filled out form, AOI or DTI Registration; lease contract, pictures of the establishment. Other requirements are imposed (in Pasig Bgy. San Antonio, they require insurance)
- After getting the barangay clearance, you proceed to the city hall (BPLO Business Permit and Licensing Office) where they will give you a form to fill up. You must submit the duly filled up and notarized form
- Go to the Engineering Department to get the assessment for building fee (they will ask for the building and occupancy permit). Then proceed to Electrical Department for assessment (they will require mechanical and electrical permit )
- Go to BPLO so they can check the requirements, have the assessment and fees encoded and also to check any violations or penalties. The EDP will issue the Order of Payment.
- Procure cedula.
- Go to Treasury department then pay the fees.
-You then proceed to the Health and Sanitary Office where you will secure the Health and Sanitary Permit They will also require attendance in a seminar
- You go to CENRO (City Environment and Natural Resources Office) to secure an Environmental Permit (usual requirement is Affidavit of Undertaking).
- Then off to the BFP (Bureau of Fire Protection) for the Fire Permit Fee. Take note that all business establishments are required to have a fire extinguisher. The number of fire extinguishers will depend on the floor area of the establishment. . An inspection by the BFP will be conducted before the issuance of the clearance. They will issue a Fire Safety Inspection Certificate.
- Some LGUs do not conduct inspection anymore but rather require pictures of the establishment.
- After all these permits are secured, then the business license is issued. However, in some cities, they issue the business permit temporarily subject to the issuance of the other permits (Sanitary permit, Fire Certificate). Description of the Business Industry

Processed food is a complex global collective of diverse businesses that together supply much of the food energy consumed by the world population. Only subsistence farmers, those who survive on what they grow, can be considered outside of the scope of the modern food industry, rather than that everyone is part of the world market.
San Miguel Pure Foods integrates two outstanding food institutions, the San Miguel Food Group and Pure Foods Corporation. Both have a rich history and a solid record of experience and expertise spanning nearly six decades of market leadership in the food industry. Purefoods
market feasibility study The San Miguel Food Group had its beginnings in 1953 when San Miguel Polo Brewery started producing animal feeds from protein-rich by-products of beer brewing, laying the groundwork for what would later become San Miguel Foods, Inc.

In the 1960s, business operations in feeds, livestock, and dairy were consolidated under San Miguel Feeds and Livestock Division. Integrated poultry operations began a decade later through a breeder farm in Cavite , and the first chicken processing plant was eventually set up in Muntinlupa.

Philippine Dairy Products Corporation—a precursor to Magnolia, Inc.—was established in 1981 as a 70-30 joint venture between San Miguel and New Zealand Dairy Board. San Miguel would eventually attain leadership position in the margarine market following the acquisition of Star and Dari Crème Brands a decade later. In 1991, San Miguel Feeds and Livestock Division was spun off to become San Miguel Foods, Inc., managing both feeds and livestock business.

These past decades indeed saw San Miguel Corporation’s food business expand to include poultry and livestock, dairy products, fresh and processed meats, and agriculture.

Meanwhile, Pure Foods was founded in 1956 by a group of leading businessmen who put up a one-building, one-kitchen food facility in Mandaluyong to produce hams, bacon and sausages. It went on to produce quality meats that became household names. Several years later, Hormel Foods International acquired substantial interest in Pure Foods, giving the company exclusive rights to market Hormel products in the country.

San Miguel Corporation’s acquisition of Pure Foods in May 2001 brought together these two food industry leaders, ushering in a new era of growth and market leadership of the integrated businesses.

Our vision

By 2020, San Miguel Purefoods Company, Inc. will be a P520 billion company with an income
of P42 billion

Our Mission

It is our fundamental belief that everything is loaned to us by our Creator, to grow and multiply them for the good of everyone. As such, we value and take care of what has been entrusted to us - malasakit. It is the core value that permeates all other values that we espouse: Customer focus, Social Responsibility, Passion for Success, Integrity, Respect for our People, Innovation, and Teamwork. Market Size
Great Food Solutions (GFS), the foodservice division of SMPFC, registered volume and revenue almost at par with 2009
level in spite of lost volumes brought about by price hikes in flour and decreased share in the supply requirements of some
convenience store outlets. Total number of outlets served went up from 9,456 in 2009 to 9,518 in 2010.
Cost-efficient product customization and co-branding activities with key accounts continued to be the core strengths of our
food service business. Market Growth Rate

As I see the finacial report of purefoods tenderjuicy in their website their growth is increase
Since 2005 to 2012. Product Development

Purefoods Tender Juicy Fun Factory is a fast-food processed food established san miguel company Specially prepared hotdog sandwich and hotdog on stick are also available in this food stall with high class services from their well trained crew to provide

Good services

The success of the Purefoods Tender Juicy Fun Factory outlets prompted the san miguel

formally professionalize their efforts and expand their operations to include franchising. San miguel said that they are very optimistic that their franchisees will turn out to be as successful as their predecessors Competitors

Direct Competitors:

Purefoods tender juicy fun factory

Super might meaty swift

Other people who sell hotdogs

Indirect Competitors:

Burger machine

Minute burger

Future Competitors:Jollibee Technical feasibility
Purefoods tender juicy fun factory
Production Planning
Purefoods Tender Juicy Fun Factory was one of the business opportunities offered by San Miguel Pure Foods Company, Inc. Purefoods Tender Juicy Fun Factory offers Hotdogs on sticks and Hotdog sandwiches.
San Miguel Pure Foods integrates two outstanding food institutions, the San Miguel Food Group and Pure Foods Corporation. Both have a rich history and a solid record of experience and expertise spanning nearly six decades of market leadership in the food in 1953 when San Miguel Polo Brewery started producing animal feeds from protein-rich by-products of beer brewing, laying the groundwork for what would later become San Miguel Foods, Inc. These past decades indeed saw San Miguel Corporation’s food business expand to include poultry and livestock, dairy products, fresh and processed meats, and agriculture.

Meanwhile, Pure Foods was founded in 1956 by a group of leading businessmen who put up a one-building, one-kitchen food facility in Mandaluyong to produce hams, bacon and sausages. It went on to produce quality meats that became household names. Several years later, Hormel Foods International acquired substantial interest in Pure Foods, giving the company exclusive rights to market Hormel products in the country.

San Miguel Corporation’s acquisition of Pure Foods in May 2001 brought together these two food industry leaders, ushering in a new era of growth and market leadership of the integrated businesses. Production Process

Purefoods tender juicy fun factory offer a great taste hotdog by giving

A quality hotdog sandwich and hotdog on stick they serve with stray and tissue

with also a ketchup and mayonaise and offering different flavor of hotdog like

cheesdog etc, they cooked it in the hotdog roller with trained crew in the foodstall

because before they started to build a hotdog food stall they trained first the crew

to give a quality hotdogs and also services to the customer Area size of food stall
At least 3X2 sq. m.
Location
Schools, malls or other high traffic areas
Target market
A,B, C market
Initial Investment

PhP170,000.00 inclusive of:


Tender Juicy Fun Factory booth
2 units of Cooking equipment (hotdog roller and steamer) Freezer
Initial set of uniforms
Hotdog pouches and trays
PhP5,000 – Processing Fee
PhP5,000 – Worth of food and beverage stock Pizza Hut: Market Feasibility Study Processed food is a complex global collective of diverse businesses that together supply much of the food energy consumed by the world population. Only subsistence farmers, those who survive on what they grow, can be considered outside of the scope of the modern food industry, rather than that everyone is part of the world market.

Pizza Hut was started in 1958 by two enterprising college students, Frank & Dan Carney, in their hometown in Wichita, Kansas. Since then it has become the largest & most popular pizza chain with over 12,000 restaurants in 90 countries around the globe in 2004.

Vision
To improve the well being of our customers, community and people connected to our enterprise. Run-Great-Restaurants
Mission
To make perfect pizzas and a helpful service all the time. Description of the Business Industry Current Market Analysis Market Size
Constantly involved in innovating new products. It started as Pizza chain in 1958. We spend extensively on research and development of its innovative product. We promise our customers to give them the best quality product by using the best quality ingredients. Time and again it re – emphasizes on this fact through its advertising campaign. Market Growth Rate
The chain in the second quarter posted system wide same-store sales of 4.4% globally, 4.4% spike in the chain’s U.S and Canada business. Product Development

Pizza Hut targeting both urban adults as well as families with pre-teens and teenage children by offering a delicious mix of nutritious Italian-American cuisine which includes world’s favorite pan pizza. At the same time offers a cozy, friendly ambience in which to relax and have a great time with their family or friends. In order to target the entire family experience, Pizza Hut launched a “Hand Tossed Pizza” which was Pizza Hut’s first step in traditional stuffed crust segment. It offers not to thin and not to thick crust which the entire family agrees. Product Strategy

Pizza Hut follows the strategy of selling Standardized Products with modifications. Pizza Hut mainly sells 4 types of pizzas: Pan Pizzas, hand tossed pizza, stuff crust pizza and thin crust pizza. Pizza ¬¬Hut serves these standard styles pizza everywhere in the world but at the same time, it offers its customers to choose different toppings as extra mushrooms or extra capsicum and onions with extra cheese or chicken toppings of meat, bacon, fish, ham, beef topping pork topping, etc.

It offers what is known as “Value meal combos” wherein it offers a combination of pizzas, appetizers, beverages, etc. at lower prices.

Pizza Hut promises its customers to give them the best quality product by using best quality ingredients. Pricing Strategy

Pizza Hut follows “A High/Low Pricing” strategy as far as its new products are concerned where it fixes the price higher then its competitors and then gradually lower the price below the competitors price. It is applying the “Price Skimming” strategy for its new products.

Since both Pizza Hut and Pepsi are partners, “Bundle Pricing” is used where 2 litre bottle is offered free with “The Extreme Pizza”.

Pizza Hut follows “Price Bundling” Strategy or “Value Pricing” wherein it combines the items of its menu and offers at a lesser price then what a customer would have to pay if he/she bought these items individually. Promotion Strategy
Internet Advertising, not only television advertisement, Pizza Hut signed a deal with Yahoo internet portal to advertise its products.
Print Media, although Pizza Hut advertises mainly via television, but print ads also constitute a major portion of its promotion mix. In order to encourage increased and immediate purchase or to induce non buyers to make purchases. Competitors

Direct Competitors:
Yellow Cab
Greenwich
Shakey’s
Indirect Competitors:
Bigoli
McDonalds
Jollibee
Future Competitors:
Red Brick
CaldaPizza Technical Feasibility Study Production Planning
To satisfy the New York pizza lovers, Pizza Hut introduced a “The big New Yorker Pizza”. This pizza was 30% larger than the pizza hut’s largest pizza. As Pizza Hut is the world’s largest pizza manufacturing company believing in strategy of “Think Global, Act Local”, somewhere in USA pizza hut introduced variants with extra cheese or larger in size Production Process
The pizza is sent through an oven that works much like a blow dryer, blowing hot air on the pizza. If you're talking about pan pizza, the proofed dough is floating in vegi oil in the pan. The crust is effectively fried much like a french fry.
Pan pizza is not soaked in vegi oil and it’s not fried they buy all the dough from a company and it is then yes put through an oven. YUM! Brands, Inc. and Subsidiaries Fiscal years ended December 31, 2011, December 25, 2010.
(In millions)
Income and Expense Statement
Revenues 2011 2010

Franchise and license fees and income 1,733 1,560
Total Revenues $12,626 $11,343


Payroll and employee benefits 2,418 2,172
Occupancy and other operating expenses 3,089 2,857
Company and restaurant expenses 9,140 8,120
General and administrative expenses 1,372 1,277
Franchise and license expenses 145 110
Closure and impairment (income) expenses 135 47
Refranchising (gain) loss 72 63
Other (income) expense (53) (43)
Total cost and expenses, net 10,881 9,574

Income before Income Taxes 1,659 1,594

Income tax provision 324 416
Net Income – including noncontrolling interest 1,335 1,178
Net Income – noncontrolling interest 16 20 Organizational Feasibility Study Description of business structure
Pizza Hut has a passionate and dedicated team in place to help and support our franchisees in driving excellence and growing profitable businesses.
Operationally, we know you can only deliver faultless day-to-day service if the team looking after your customers has the right skills. That’s why we spend so much time and money providing the training support you need to make sure your customers are always 100% delighted with the service you provide.
We have an internal structure that is dedicated to home delivery, headed up by a Board Level Director and where day-to-day support comes from Franchise Business Managers, Acquisitions Managers and experts in every function such as marketing, new product development, training and more.
There are also structured forums such as the Franchise and Marketing Councils where we work with our partners strategically to develop the direction of the business and grow our brand. Organizational Structure

DAVID C. NOVAK - Director since 1997 | Chairman of the Board, Chief Executive Officer, Yum! Brands, Inc.
SAM SU - Director since 2008 | Vice Chairman of the Board, Yum! Brands, Inc. and Chairman & CEO, Yum! Restaurants China
DAVID W. DORMAN - Director since 2005 | Non-Executive Chairman, Motorola, Inc.
MASSIMO FERRAGAMO - Director since 1997 | Chairman of Ferragamo USA, Inc.
MIRIAN M. GRADDICK-WEIR - Director since 2012 | Executive Vice President of Human Resources for Merck & Co., Inc.
J. DAVID GRISSOM - Director since 2003 | Chairman, Mayfair Capital | Chairman, the Glenview Trust Company
BONNIE HILL - Director since 2003 | President, B. Hill Enterprises LLC
JONATHAN S. LINEN - Director since 2005 | Advisor to the Chairman of American Express Company
THOMAS C. NELSON - Director since 2006 | Chairman, President & CEO of National Gypsum Company
THOMAS M. RYAN - Director since 2002 | Chairman, Chief Executive Officer and President, CVS Caremark Corporation and CVS Pharmacy, Inc.
ROBERT D. WALTER - Director since 2008 | Founder and Retired Chairman/CEO of Cardinal Health, Inc. . Conclusion

Now that we know how the nature of the business works, we know that our business will succeed because we have to learn from the mistakes of the other establishments that did not succeed. Factually the business, who gave a bigger capital, would grow faster and bigger, unlike in our business, the capital is not that big, but the upside is that the taste is still the same.


We know that the bigger the capital, the better the product is, but in our research, we can provide the great unique taste that can be compared to the big league burgers, our presentation of the product, the packaging, and the marketing strategies can all be attained in a limited capital. It will all be seen in our Marketing and Technical feasibility. According to the financial feasibility, our plan is attainable with our capital, because our product is the basic form of the products of the big league companies like Brothers Burger and Pizza Hut and Purefoods, but our product is evidently better than the other establishments that you can see in the streets like Angel’s burger and Minute Burger.


Our product, will only be the gourmet version that will be sold in the streets, it would have the attributes of being classy and not that pricy. During the duration of this Feasibility Study, we as a group learned a lot, we now know where to go when we need a financial study of a certain company, and how to get it faster. We also learned that doing business is not as hard as you imagine, it’s even harder than you think. So in the end, hard work is the key to success. And we are fully prepared and ready to work hard for this matter.
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