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E - TRANSPORT

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by

Alba Teodoro

on 6 May 2015

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Transcript of E - TRANSPORT

An app to buy with your mobile phone, tickets of all the public transport of the metropolitan area of Barcelona, tickets that check every trip with a QR code via your cell phone.

WHAT?

Because we want to introduce to the new society of the telecommunications the public transport

WHY?

In the metropolitan area of Barcelona

WHERE?

HOW?

A group of students of 1st Batxillerat interested in new technologies related with public transport

WHO?

START
HOME
SERVICES
OPTIONS
MY TICKETS
First necessities
- An “app programming” course
- Hosting (5 members)
- Rent an Esplugas’ office
- Office furniture
- Electronic devices.
- A lawyer
- Agreements with TMB and sponsors
Initial investments/start up costs: 15.424€
- Furniture and electronic devices for the office: 5.000€
- Inserting our app in Android: 25$
- Inserting our app in iOS (Apple): 99$
- Lawyer: 1.000€
- App Programming course: 300€
- TMB have to pay QR lectors (1289x300=386700€)
Ongoing costs (only fixed costs): 106.599€/year
- Rental: 500€/month, 6.000€/year.
- Hosting (5 members): 20.000€/year each one, 100.000€/year.
- Lawyer: 500€/year.
- iOS quote: 99$/year. (Android has no quote, you pay only one time)
Financing

- Our main way of financing will be well-known brands sponsors

- Our app works also as a social portal

- Brands can put their publicity in our app and promote their products

- La Caixa, Apple, Samsung, Inditex and Abacus. The public sector.

- Grants: given by La Caixa, the public sector, TMB and others.

- Crowd-funding: exposing our business in the metropolitan area of Barcelona
Pricing
- The sponsors will finance a part of our fix costs and the 15% of the tickets’ price.

- T-10 tickets will be priced at 8.50€ (this year) to compete well with TMB prices.

- Our service will be attractive for the consumers and TMB will increase its demand.
OUR TEAM
RRPP/Financing
Antonio Marta
Marketing
Arnau Estanyol
Accountancy
Christian Fdez.
App builder/R+D
Alba Teodoro
General Manager
Albert Grau
COMPETITORS
Client segmentation
TMB:
promobilletes.com:

they sell a
T-10
for 9,95€ and a
Single Ticket
for 2,15 €
a web that do a similar activity like us
The difference :
prizing, technology and comfortableness
· Young people and teenagers : T-Jove
· Families : FamilyPlus ticket
· Pensioners : pink card
· Tourists : E-tourist card

Making by ourselves the app (with a course) and establishing a head office in Esplugas which controls the app and the purchase of tickets.
Market research
for whom?
For all the citizens and tourists who want to do the public transport something more comfortable and environmentally-friendly
Contact us for more information:
Phone: 677845032
E-mail: e-transport/ambarcelona@gmail.com
In conclusion, our business have good demand prospects.
Sponsors
ongoing costs
Costumers
TMB
85% ticket price
15% ticket price
Grants and crowd funding
start up costs
THANKs for your attention
Full transcript