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Psychology of Colors

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by

Margarita Cavazos

on 17 July 2015

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Transcript of Psychology of Colors

Warm colors like yellow,orange, and red can appear more enclosing sometimes alerting.
by Margarita Cavazos
PSYCHOLOGY
OF
COLORS

Color Psychology is the study of colors on human behavior including moods and emotions.
Johann Wolfgang von Goethe (1810)
Carl Jung
Max Lüscher

Chromotherapy is a method of therapy that involves the use of colors.
Cool colors like violet/purple,
blue, and green can appear
more spacey and promote
tranquility.
Represses melatonin
Increases productivity
Decreases appetite
Associated with calmness
Inspires creativity
Harmonizing and royal
Associated with wisdom and obedience
Associated with optimism
Attention getter/signifies caution
Strains eyes quicker
Stimulates the mind
Dual responses
Submission
Increases heart rate and respiration
Relaxes
Improves reading comprehension
Primitively represents safety
May increase oxygen to brain
Improves vision
Purification
Represents activity
Used as caution
Brings about Socialization
Associated with danger
Appetite stimulant
Energy booster
Innocence
Gives an illusion of space
Sterility

Red
China: Luck and celebration
Cherokees: Success and triumph
India: Purity

Orange
Ireland: Religious (Protestants)
Western: Halloween (with black) and autumn

Yellow
Egypt: Color of mourning
Japan: Courage
India: Merchants

Green
China: Green hats indicate a man's wife is cheating on him
Ireland: Symbol of the entire country
Blue
Cherokees: Defeat, trouble
Iran: Heaven and spirituality

Purple
Thailand: Color of mourning (widows)
Western: Royalty

White
Japan: White carnation symbolizes death
Eastern: Funerals

Black
China: Color for young boys
Australian Aborigines:ceremonial color
Associated with evil
Perception of weight loss
Death
Full transcript