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Psychology of Colors
Transcript of Psychology of Colors
by Margarita Cavazos
Color Psychology is the study of colors on human behavior including moods and emotions.
Johann Wolfgang von Goethe (1810)
Chromotherapy is a method of therapy that involves the use of colors.
Cool colors like violet/purple,
blue, and green can appear
more spacey and promote
Associated with calmness
Harmonizing and royal
Associated with wisdom and obedience
Associated with optimism
Attention getter/signifies caution
Strains eyes quicker
Stimulates the mind
Increases heart rate and respiration
Improves reading comprehension
Primitively represents safety
May increase oxygen to brain
Used as caution
Brings about Socialization
Associated with danger
Gives an illusion of space
China: Luck and celebration
Cherokees: Success and triumph
Ireland: Religious (Protestants)
Western: Halloween (with black) and autumn
Egypt: Color of mourning
China: Green hats indicate a man's wife is cheating on him
Ireland: Symbol of the entire country
Cherokees: Defeat, trouble
Iran: Heaven and spirituality
Thailand: Color of mourning (widows)
Japan: White carnation symbolizes death
China: Color for young boys
Australian Aborigines:ceremonial color
Associated with evil
Perception of weight loss