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Tehnici de promovare

Online si offline
by

Andreea Petrica

on 22 September 2013

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Transcript of Tehnici de promovare

Matrix Partners preso!
Harvard Business Review
How to lower the cost of enterprise sales?
P
_ _ _ _ _ _ _ _ _
r
m
v
e
r
Event mkt
Public Relations
modelul de
comunicare:

Traditional
Email mkt
Tools
Content marketing
Social Media
Engaging & Fresh
be
Social

Guerilla
tools:
Help me!
T
H
N
A
K
Y
O
U
P
R
E
Z
I
Inbound mkt
comunicare
unidirectionala
comunicare
bidirectionala
mkt 360
Public-tinta?
profilul utilizatorului
varsta
studii
obiceiuri de consum
Stakeholderi
elevi/studenti
influenceri
(jurnalisti/bloggeri)
companii
persoane/institutii
publice
valori
stil de viata
plan de marketing
O
biective
S
trategie
T
ehnici
I
mplementare
C
ontrol
Web 2.0
comunicat de presa
conferinte de presa
blog
Social Media
newsletter
tehnici
event landing page
social media
print
apps
email
Google Analytics
Crazy Egg (Heapmapping)
SEO Tools
Hootsuite
Mailchimp
ce inseamna
sa fii
on
?
"Content marketing is the
only marketing that's left."
Seth Godin
1. sa fie personal
2. sa promita
3. sa satisfaca nevoia
4. concis si bine structurat
5. usor de citit si
design catchy
calls to ACTION
!!!!!!!!
engagement!
emotii
neconventional
low-cost
print
grafitti
flash mob
tips and tricks
1. raportati-va la nevoie!
2. cunoasteti publicul!
3. fiti cat mai creativi!
4. inovati!diferentiati-va!
5. fiti constanti!
6. fiti prietenosi!
7. planificati!
8. masurati! masurati!

be SMARTphone
be web 2.0
va multumesc!

deea.petrica@gmail.com
Deea Petrica
0743.50.89.88
stay
curious
!

word of
cum
socializam?
Full transcript