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PAULA SCHER

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tashi sherpa

on 2 March 2017

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Transcript of PAULA SCHER

PAULA SCHER
Atlantic theater Company
She started her career as a layout artist and later a record cover designer for CBS records.
WHO IS PAULA SCHER ?
Popular contemporary American Graphic Designer.
Born On October 6, 1948 , Virginia.
Completed her Bachelor of Fine Arts, in 1970 from Tyler School of Art.
Influential member of the Design Firm "Pentagram"
Influenced by contemporary culture, Zig Zag rolling papers, comic book covers, underground newspaper, magazines and specially record covers.

Citi bank logo

+
The Public theater Logo
The Public theater posters
It symbolizes New York because it is
loud and bold.

All the letters in the logo has different weight, which represents the diverse culture and people in New York.




Atlantic Theater Company Branding
The design was about how the earth is blowing up and the spaceships in the shape of a guitar is escaping the planet and going to heaven.

6 million copies were sold in the first month.

WATCH
ABSTRACT - THE ART OF DESIGN
ON NETFLIX
ALWAYS KEEP IN MIND

DESIGN NEEDS TO TAKE HUMAN BEHAVIOUR IN ACCOUNT AND IT HAS TO HAVE AN EMOTIONAL ASPECT.

EVERYTHING YOU MAKE SHOULD HAVE A MEANING.

THANK YOU
EXAMPLE OF A TERRIBLE DESIGN
SHE WROTE AN ARTICLE ABOUT HOW A BAD DESIGN CAN IMPACT SOMETHING VERY SERIOUS.

THE PALM BEACH BALLOT OF 2001
THERE WAS A LOT OF CONFUSION ABOUT THE DESIGN OF THE BALLOT. THE NAMES OF THE CANDIDATES WERE STAGGERED. THE ELDERLY PEOPLE OF THE PALM BEACH COUNTY WERE VERY CONFUSED ON HOW TO CHOOSE THEIR CANDIDATE.

PALM BEACH COUNTY, ONE OF THE BIGGEST JEWISH RESIDENCE VOTED FOR AN ANTI-SEMI.

SHE QUOTES " GRAPHIC DESIGN THREW AN ELECTION"

Full transcript