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Cracking Open Facebook
Transcript of Cracking Open Facebook
@thebalazs #trulondon #sourcinglab
WHAT WE ALL KNOW...
1 billion active user
Not a professional network
In recruitment: mainly for branding & marketing
Unusual to 'hunt' & contact candidates here
Limited search possibilities
Not a sourcing tool...
FACEBOOK SEARCH ENGINE
Only exact phrases - only AND combination
Brings results for:
Makes searches within the About session
WHAT WE ALL SHOULD KNOW...
Facebook is searchable
Change the mindset
Learn what to search for
Use for cross-referencing
Read the content of the Open Groups
Check the About & Photos tab
If you have some luck the whole team will be tagged :-)
WHAT'S NEW HERE?
On LinkedIn we rely on keywords -> if there is a kw it means...
On Facebook we rely on networks -> if people know each other/belong to the same group it means...
Check the profile URL -> may refer to a nickname?
Check their friends -> search for colleagues!
Sometimes you get duplications - check them all!
SEARCHING WITHIN A NETWORK
Leverage the 'See friendship' function -> hunt former/current colleagues
Go to a friend's profile and click on the feature
Replace the IDs in the URL to your targeted people's IDs
Or memorize this formula: www.facebook.com/name1
Find a group which contains certain professionals
Search their members
YOU CAN EASILY BUILD UP WHOLE ORG CHARTS!...
FAN PAGE SEARCH
X-Ray through Google the fans of a page
site:facebook.com "your fan page" ("others named" OR "others with")
Note: not everyone made their fan pages visible
CHECK SOMEONE'S ACTIVITY
See what they liked or commented (usually, fan page content is public thus any likes or comments will become public as well)
...OR USE THIS GOOGLE CSE!
FB message is free...
...but you can use the @facebook.com email address as well!
Even outside of FB ->
this will change the candidate comm?!
The ID in your profile's URL is your email formula (such as BillBoorman@facebook.com)
Even html email is supported (and emails with pics and colors)
You DO KNOW the email address of 1 billion people now!
Thanks for your time!
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