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Forsyth Humane Society Practicum
Transcript of Forsyth Humane Society Practicum
Expand Social Awareness
Implement new social media platforms for public capital campaign phase
Train Volunteers and Staff of how to utilize social media
Create new social media strategies and guide
Total Page likes
Average Post Reach
Average Page Visits
Commit to a few channels
Organization and weekly goals are key to managing chaos
Quality vs Quantity
Diversify volunteer base
Awareness + Community Management = Conversion
Integrate social media into marketing mix
Creates online community for like-minded individuals
Focus is on adoptions which provides funding to carry out services
The Forsyth Humane Society is a non-profit animal welfare organization dedicated to the compassionate treatment of cats and dogs in our community. Founded in 1941.
Maintaining an adoption center with a no-kill policy
Educating our community about responsible pet ownership
Preventing overpopulation of cats and dogs
Advocating for the well-being of animals,
Placing cats and dogs into loving homes and enriching the lives of those in our community through animal companionship.
Social Media Strategy Effectiveness and Solutions
Eubank-Hefter Social Media Managers
Disconnect Facebook, Twitter and Instagram
Football Social Media Analogy
Putting specific volunteers in charge of certain responsibilities
Filmed video for promotional use
Weekly schedule for posts
More structure - Less impulsive
more about engagement
Utilizing QR codes and Social media campaigns
Social media logos at all events, flyers
Promotes community and further engagement
Use quiet phase as an opportunity, not an excuse
Design and Create a New Social Media Platform- Instagram, Tumblr
Implement the platform through Awareness and Training
Build Community and focus on quality, rather than Quantity.
Social Media Awareness Campaign
Slogan for the capital campaign- "Building a more humane society"
Create a prototype social campaign that can get everyone engaged before the public phase
#HUMANELYHAPPIER Quiet Campiagn
Allow a central theme throughout posts
Virtual Advertisements and publicity
Allow Others to engage
Social Media Training:
Facebook: Engagement and the connector between current events and highlights- What is in it for me, SO WHAT! Allowing others to ask questions
Instagram: Highlights of events and allowability for others to engage
Twitter: Real-Time Posting at Events
Problems We Encountered
Too many ideas- Quality over Quantity
Small staff size without expanding volunteer resposnibilities
Chaotic, unorganized structure of Forsyth Humane Society
Lack of Social Media Importance and Knowledge
Just Focusing on being liked, rather than engaging
Holistic Communication of Volunteers and Staff
Many other Forsyth Humane events occurring
No communication with Whitney Jones
Insider- outsider issue
Going Deeper than a Like
Encouraging photos, sories, engagements under one common, searchable, promotional phrase
How Forsyth Humane can follow in their national path
Helping the Ones Without a Voice
Capital Campaign Goals
Raise 3 Million Dollars for a New Facility
Building a more
Society- Going beyond an animal shelter
More Complicated than you think
Need Staff Monitoring
Only the beginning......