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Transcript of OTRS_externa_reducida_ENG
ON THE ROAD SHOW
The host city will become an attractive turism destination
Consumers transform their perceptions about brands
The host city will open the doors to the brands
4 days event
Around 10 hours of daily activities
Average attendance expected: 12k per day
Public and VIP areas
5x Street marketing actions
Brands will approach to the consumers and will create an emotional link
SPIN OFF &
STREET MARKETING ACTIONS
and street concerts performed by new emerging talents.
: An activities agenda for children. It will be created under originality and creativity, including storytelling, flashmobs and so on.
: Will bring closer the latest automotive technology advances. An open experience where we will show themost innovative models. You could test some new products and sampling.
They Come from main cities and love new experiences and innovation as well as enjoying cultural & local activities. They are seeking emotions to build close relations with their idols.
Fans y followers
They are pleasure travelers to share exclusive experiences with friends and groups. They are independents, ambitious consumers with a great sense of aesthetics and culture.
They demand a distinctive product.
An emerging profile looking for fresh new destinations. It is all about events and festivals. They are obsessed with trends.
The event will count on its on app. In this app you will get access to all the information generated around the show. The main program and all the activities located by area, competitions, special activities with musicians, visitis to the backstage, general map, brnded content and many more.
In addition, this interactive app will keep you informed about other cultural, gastronomic and entertainment activities over the host city as well as other services related to accommodation or shopping.
This app will generate a solid engagement and a proactive community between the brands and the audience.
: Fashion & beauty will land in the streets. Social Media influencers will play a key role in this initiative, in order to get access to the best practices in make up and hairstyling.
: Running as the new social community. The main entrance of the fairground will be used as the start and finishing point of a popular 10k run. We want to contribute promoting healthy lifestyle and support a Non Profit organization.
Where & When
On the Road
Where is the
Affinity with target
Flexibility and Ubiquity
Integrated commercial offer
Work as an economic growth engine
Solid compromise with targets
A place to place your brand
What is On the Road Show?
Those who can be defined by their geografic loction. The population of host city and bordering populations are a key profile
Main Stage & Fun Zone
A MULTISPACE SHOW
ADDRESSED TO A MARKET OF
7 MILLION POTENTIAL CONSUMERS
Events communicate live brand experiences