Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

OTRS_externa_reducida_ENG

No description
by

Staff Grupo

on 26 January 2017

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of OTRS_externa_reducida_ENG

ON THE ROAD APP
ON THE ROAD SHOW
An
where
all Show
The host city will become an attractive turism destination
Consumers transform their perceptions about brands
The host city will open the doors to the brands
¿Qué
te
ofrece?
4 days event
Around 10 hours of daily activities
Average attendance expected: 12k per day
Public and VIP areas
5x Street marketing actions
Main Entrance
Brands will approach to the consumers and will create an emotional link
SPIN OFF &
STREET MARKETING ACTIONS

OPEN TALENT:

Acustic showcases

and street concerts performed by new emerging talents.
OPEN CHILDREN
: An activities agenda for children. It will be created under originality and creativity, including storytelling, flashmobs and so on.
OPEN ROAD
: Will bring closer the latest automotive technology advances. An open experience where we will show themost innovative models. You could test some new products and sampling.

Target audience
Exclusive
audience

They Come from main cities and love new experiences and innovation as well as enjoying cultural & local activities. They are seeking emotions to build close relations with their idols.
Fans y followers
.
Experience
seekers

They are pleasure travelers to share exclusive experiences with friends and groups. They are independents, ambitious consumers with a great sense of aesthetics and culture.
They demand a distinctive product.
Premium Target
Trends
An emerging profile looking for fresh new destinations. It is all about events and festivals. They are obsessed with trends.
The event will count on its on app. In this app you will get access to all the information generated around the show. The main program and all the activities located by area, competitions, special activities with musicians, visitis to the backstage, general map, brnded content and many more.

In addition, this interactive app will keep you informed about other cultural, gastronomic and entertainment activities over the host city as well as other services related to accommodation or shopping.

This app will generate a solid engagement and a proactive community between the brands and the audience.
New technologies
OPEN DOWNTOWN
: Fashion & beauty will land in the streets. Social Media influencers will play a key role in this initiative, in order to get access to the best practices in make up and hairstyling.
OPEN RUN
: Running as the new social community. The main entrance of the fairground will be used as the start and finishing point of a popular 10k run. We want to contribute promoting healthy lifestyle and support a Non Profit organization.


Where & When
On the Road
Show?
Hunters
September, 2017
June, 2018
added value?
Where is the
Affinity with target
Trends marketplace
Flexibility and Ubiquity
Integrated commercial offer
Work as an economic growth engine
Brand recognition
Tourism promotion
Solid compromise with targets
A place to place your brand
Urban furniture
Zeppelings
Street ground
Fairground Canvas
Pergola
Geographic
Consumers

What is On the Road Show?
Those who can be defined by their geografic loction. The population of host city and bordering populations are a key profile
Main Stage & Fun Zone
Downtown
A MULTISPACE SHOW
ADDRESSED TO A MARKET OF
7 MILLION POTENTIAL CONSUMERS

Events communicate live brand experiences
and emotions
Highlights
Full transcript