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Intrinsic and Extrinsic Motivation in the Usage of Social Media

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Shahbano Bari

on 11 March 2017

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Transcript of Intrinsic and Extrinsic Motivation in the Usage of Social Media

The popularity of social media continues to grow considerably. People are producing content through blogs, pictures, and videos across several platforms including Tumblr, Facebook, Instagram, and Snapchat to name several. However, a psychological question emerges from the observation of this online phenomena. What exactly
people to produce and participate in the sharing of content? Two explanations of motivation arise: intrinsic and extrinsic.
Intrinsic Motivation in Social Media
Intrinsic motivation in the usage of social media surronds the idea that the individual is producing and participating for one's inner pleasure or satisfaction only. Writing opinionated posts or publishing artistic content in order to practice one's passion/potential and feel a sense of fulfillment belongs in this category.
Intrinsic and
Extrinsic Motivation
In the Usage of Social Media

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Shahbano Bari
refers to behavior that is driven by internal rewards; arises from within the individual. An example includes performing a hobby for the sake of personal pleasure or enjoyment.
: refers to behavior that is driven by external rewards; arises from outside the individual. Some examples include money and fame.
Factors that increase intrinsic motivation on social media
Challenge: people are motivated to participate when their usage of social media brings about the pursuing of a passion that contains special meaning for them. They are merely working towards a passion without a defined goal being attained.
Autonomy/Control: people are able to freely choose what they produce and participate in, and how they do so. They can do this for the sake of mere enjoyment.
Competition/Cooperation: people are able to gain satisfaction from comparing their work to others and receiving constructive feedback which promotes furthering of their potential.
Extrinsic Motivation
in Social Media
Extrinsic motivation in the usage of social media refers to the participation and production of content for the sake of purely external rewards such as money, recognition, and praise.
Factors that increase extrinsic motivation on social media
Promotion: people want to advertise something commercially.
Money: people can be using social media in order to gain money.
Praise: people want to share something and receive praise for it.
Socialization: people want to build social networks and create new friendships, or keep in touch with people near and far.
Advocacy: people want to stand up for the rights of a certain group.
Networking: people want to connect with employers for the sake of career advancement.
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