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Survey research

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Abrar Almoosa

on 18 October 2012

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Transcript of Survey research

What is a survey?
Characteristics of surveys
Why are surveys conducted?
Types of survey.
Survey research and correlational research.
Steps in survey research
Advantages and disadvantages of survey
Non-response Overview Survey Research Total non-response
Item non-response

Suggestions to increase the response rate in surveys:
Make it simple and convenient
Have a background
Train in how to ask questions
Train in how to dress
Format of the questionnaire/interview
Provide a sufficient space
Specify the objectives/schedule
Relate questions/schedule to the survey objectives
Use close ended questions
No psychologically questions
Eliminate any leading questions
Pretest the questions Non-response Defining the problem
Identifying the target population
Choosing the mode of data collection
Direct administration
Web-based surveys
Mail surveys
Telephone surveys
Personal interviews Steps in Survey Research Survey research illustrates the principles of correlational research
It provides an accurate and efficient means for describing people's thoughts, opinions, and feelings.
Results can be used to describe the entire population of interest.
Survey Research and
Correlational Research
Cross-sectional survey
Information has been drawn from a predetermined population
Information is collected at just one point in time
A census is when the entire population is surveyed
Longitudinal survey
Information is collected at different points in time in order to study changes over time
Three types are employed:
Trend study: Sample population whose members may change over time
Cohort Study: Sample population whose members do not change
Panel Study: Same sample population at different times Types of Surveys Educational Research - Chapter 17 The main purpose of the survey is to describe the characteristics of a population and examine how can members of a population distribute themselves on one or more variables (age, ethnicity, preference, attitudes, religious preference). Why Are Surveys Conducted?
Information is collected from a group of people in order to describe some characteristic
Information is collected from a sample rather than from every member of the population
Asking questions is the main way to collect data of the study. What is a Survey? It is a tool or a method to gather information from a number of individuals.
Researchers are often interested in the opinions of a large group of people about a particular topic or issue.
Characteristics that most surveys possess Some Interesting websites: http://www.surveymonkey.com/


http://kwiksurveys.com/ Selecting the sample It should be selected randomly from the population of interests. Preparing the instrument Types of questions
Closed-ended questions
Open-ended questions
Open-ended Closed-ended Disadvantages Advantages Disadvantages Advantages (cc) photo by theaucitron on Flickr Advantages and disadvantages of closed and open ended questions Measure the opinion, attitude, knowledge
Easy and fast
Popular Limit the response
Take more time
Require more questions to cover the topic More freedom
Easy to construct
Permit follow-up Produce unrelated responses
Hard to construct and collect
Full transcript