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Vertical Farming - Business proposal (5 min elevator pitch)

vertical farming as a business idea based on sustainability and innovation
by

John Adriaans

on 17 February 2012

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Transcript of Vertical Farming - Business proposal (5 min elevator pitch)

Business Idea What is the idea? Instead of having regular horizontal farms, Dr. Despommier proposes that we create vertical agriculture in urban areas Some of the ways that vertical farming
would be more environmentally efficient would be:
less travel of the food and the consumer (cuts out the idea of "food miles")
When the population grows, there won't be enough land to grow food to sufficiently supply people with food, therefore this is one of the major alternatives
Is a good alternative in the case that the weather doesn't permit succesfully grown crops Vertical farms designed to feed the population of urban centers using energy, materials, space, and labor from within the city in a sustainable way. Vertical farms designed to feed the population of urban centers using energy, materials, space, and labor from within the city in a sustainable way. Indoor farming is not new - people have been using green houses in order to extend the growing season But..... what is the problem then? A short movie will introduce in simple
understanding, why & what a
vertical farm will look like
according Dr. Dickson Despommier Advantages of a vertical farm Business proposal: Vertical Farming 1. No agriculture runoff
2. Year round crop production
3. No crop loss from severe weather events
4. Uses 70% less water, no agrochemicals,
no fossil fuels
5. Allows repair of damaged ecosystems
6. Remediates gray water
7. Creates new jobs
8. Supplies fresh produce for inner city dwellers
9. Uses abandoned city properties
10. Can grow bio-fuels, plant-derived drugs
Advantages for the business - vertical farm Advantages for third parties • employment – benefits governments (local, regional, national)
• opportunities building sector – creating buildings which are
a function itself
• local existing ventures (e.g. restaurant, coffee corner etc. due
to employment)
• technology corporations – creating revolutionary technology
for vertical farming
• Retail industry – buying local produced food without the use
of agrochemicals etc.
• Universities – new students can learn via traineeships
• Suppliers – supplying packaging materials, compost, equipment, etc.
• City – creates opportunities for the image of the city and its citizens
• Tourism – tourists can visit a vertical farm – farm becomes a hot spot
• Gift shops - vertical farm souvenirs
• Maintenance organizations – equipment has to be maintained.

– agricultural and human waste, in the form of compost*
– solar power (& natural sun light)
– wind power
– water power To create highly productive indoor agriculture based on
hydroponics and aquaculture, with controlled temperature, atmosphere, and artificial lighting Hydroponic systems
•Consumes only 150 sq. feet of floor space
•Equates to 1500 sq. feet of farmland
•6 stainless steel rotating cylinders,
each 8’ long
•Rotation & gravity develop oils in plant
for better taste & increase growth rate
•Proximate intense light source within
axis of cylinder to increase growth rate
•Uses efficient compact fluorescent
(114 kWh/ day) or LED lighting systems
(18.2 kWh/ day
•Uses 95% less water than
traditional farming
Underneath, a list is demonstrates what
a hydroponic system can produce. efficient use of renewable resources
Natural light is extremely important to grow crops.
Generating energy (solar panels, wind turbines etc)
Capturing water in scarce regions
Treat waste water on-site
To simplify, there is not enough land to
feed 9 billion people as we are currently
using over 80 % of the world's land
with a population of 7 billion. Besides, by the year 2050, nearly 80%
of the earth's population will reside
in cities or also called urban centres. So???? The vertical farm As entrepreneurs, we want to build a vertical farm
with sophisticated technology, renewable resources
and smart architecture. Disadvantages
of a vertical farm Disadvantages of a vertical farm - no other existing examples of
this scale on this planet
- funding of such a project
- costs are estimates
- revenue are estimates
- convince customers of the
healthiness of the products as they
are produced with technology
- gaining maximum efficiency from
combining architecture, resources
and technology
- harvesting on high floors (routing)
- access to (renewable) resources
- local knowledge of the location

If this project will run as we believe it will,
these bulk production locations can control
the supply of the market (and the products' prices) To reflect,
what was the plan? As entrepreneurs,
we want to build
a vertical farm
with the usage of
sophisticated technology
which grows crops,
renewable resources,
and smart architecture. Hydroponics Renewable resources Renewable energy generation from: Smart architecture creating buildings which are a function itself, which uses nature
in the most optimal way. E.g. capturing wind, water, and sunlight
which are all used in traditional farming.
Thanks for listening Hopefully we have caught
your interest with the idea:
The vertical Farm What are we asking
for: initial funding $100 million
network & expertise This is what we will build
with your investment:: Increase of:
- population
- cost of food
- higher demand

People are already comfortable with technology, as it already helps them make their lives better in so many ways. Usage of technology to produce food Global surveys of almost 100.000 people show that are either neutral or
supporter of using
technology to
produce food
Full transcript