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The most popular

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by

Melissa Lenos

on 9 October 2014

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Transcript of The most popular

How are we defining "popular" when we talk about literature?
400 million copies sold worldwide
Translated into 73 languages

JK Rowling is the first (and only) billionaire author

Prompted the NYT to create a Bestsellers list for Children's Lit
7 novels inspired 8 film adaptations
All 8 in the 50 top-grossing films of all time

Total box office profit: $7,723,431,572

There are also 11 Harry Potter Video Games

... and two theme parks
Marketing
So... Why so successful?
Marketing
Use your fan base
Don't stress the bad press
Don't be afraid to say "no"
Addictive and self-perpetuating product
A good personal story doesn't hurt...
Marketing
Marketing
Marketing
Marketing
Marketing
Storytelling Techniques
The most popular
popular literature
of all time...

Storytelling Techniques
Storytelling Techniques
Storytelling Techniques
Storytelling Techniques
Use your fan base, Part 2
Marketing
MARKETING and STORYTELLING TECHNIQUES
Stand on the shoulders of giants
Folk & Fairy Tales
The Iliad & The Odyssey
The Bible
Chaucer
Shakespeare
Jane Austen
CS Lewis
Tolkein
Roald Dahl
X-Men comics

Use your fan base, Part 3
Marketing
Storytelling Techniques
TROPES
(Conventions authors assume readers know)
Resurrection story)
7 and 3 = magical/holy/lucky
Insufferable Genius
Smart-as-a-Superpower (for girls)
Black & White Morality
Changeling Fantasy
Hidden Magical World
Child Detectives
Magical Cure/Fountain of Youth
Useless Authority Figures
Prophetic/Symbolic Names
Breaking the Rules to Save the World
Storytelling Techniques
ARCHETYPES
(Fundamental motifs of human culture)
Christ figure
The Chosen One
Evil Overlord * pure evil character
Action Girl * Hermione
Bildungsroman * coming-of-age-story
Dorian Gray * Voldemort
Nazis Are Pure Evil
Hero Goes on a Quest
Legendary Weapon
Magic Vs. Science
Oedipal Myth (Mentors Must Die)
Rosebud
Full transcript