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The most popular
Transcript of The most popular
400 million copies sold worldwide
Translated into 73 languages
JK Rowling is the first (and only) billionaire author
Prompted the NYT to create a Bestsellers list for Children's Lit
7 novels inspired 8 film adaptations
All 8 in the 50 top-grossing films of all time
Total box office profit: $7,723,431,572
There are also 11 Harry Potter Video Games
... and two theme parks
So... Why so successful?
Use your fan base
Don't stress the bad press
Don't be afraid to say "no"
Addictive and self-perpetuating product
A good personal story doesn't hurt...
The most popular
of all time...
Use your fan base, Part 2
MARKETING and STORYTELLING TECHNIQUES
Stand on the shoulders of giants
Folk & Fairy Tales
The Iliad & The Odyssey
Use your fan base, Part 3
(Conventions authors assume readers know)
7 and 3 = magical/holy/lucky
Smart-as-a-Superpower (for girls)
Black & White Morality
Hidden Magical World
Magical Cure/Fountain of Youth
Useless Authority Figures
Breaking the Rules to Save the World
(Fundamental motifs of human culture)
The Chosen One
Evil Overlord * pure evil character
Action Girl * Hermione
Bildungsroman * coming-of-age-story
Dorian Gray * Voldemort
Nazis Are Pure Evil
Hero Goes on a Quest
Magic Vs. Science
Oedipal Myth (Mentors Must Die)