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3 Proven Tips for Aligning Sales and Marketing
Transcript of 3 Proven Tips for Aligning Sales and Marketing
of B2B buyers completed at least half of their purchases online in 2015, according to Forrester.
in 2017, accommodating these new buying behaviors is being encouraged by experts from every corner of
the business landscape. And while there’s no shortage of advice, all signs seemingly point
to one crucial step: aligning sales and marketing departments.
With that percentage expected to rise to
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create one master company overview and fold it into both sales and marketing processes.
Prospects with tons of mixed messaging are bound to have mixed feelings, so make sure everyone in your company is on the same page in terms of how and how often products and services are being talked about.
This switch creates a natural convergence of sales and marketing departments, as each needs to depend on the other for a complete picture.
Defining and unifying content is one thing; talking about content is another. Rather than pitching with a tired script, focus on storytelling.
At the end of the day, sales and marketing have such a symbiotic relationship by nature that talking about “alignment” seems a little silly.
In fact, rather than thinking about it as alignment, the true way to go about being effective in the new age is simply to operate as one department.
For a deeper dive into each of these tips, check our full blog post:
Not knowing how much information is internally available is a pretty common problem for companies with departments that don’t talk to each other
but if leaders and executives are advocating education, and taking the time to coach employees, teams can organically come together over shared knowledge.