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Grupo Bimbo, introduction to Japan
Transcript of Grupo Bimbo, introduction to Japan
Mexican peso. 1MXN=7.6 JPY
2.-Introduction of Bimbo to Chinese market (case study)
3.- How can Bimbo get into the japanese market ? (discussion)
Gustavo Camacho Téllez
What is it?
Grupo Bimbo, S.A.B. is the largest bread manufacturing company in the world.
How old is it ?
Bimbo was founded in 1945
What they sell ?
Bread products, candies, pastries etc.
How many employees ?
Where can I find bimbo?
How much they sell?
USA, Mexico, Central America, Latin America, Asia and Europe.
Brand positioned in 19 countries.
Expertise in production and distribution models.
High technological specialization and research centers.
Solid financial support.
Socially responsible company
High transportation costs.
Short shelf-life products. (expiry date)
Tendency to healthy food.
85% of Bimbo sales are retail sales.
How to distribute in a country where
roads are still insufficient for the product distribution?
A key factor for Bimbo's success is its distribution network.
Availability in local stores
Use Bicycles to reach the corners !
No Competence !!
millions of mexican pesos
2.2 million points of sale
Build an efficient distribution channel. (product availability everywhere)
Product Adaptation (flavors, textures) focusing on pastries and sweet buns.
Keep high quality standards.
Innovation in "Nakashoku-Bimbo" products.
Generate a good marketing campaign focused on creating familiarity with the brand.
Thanks for your attention !!
High technological specialization.
High purchasing power. (customers)
Japan as an emerging economy.
Severity in labeling and product color, size, shape.
Low international competition in the domestic market
Customers shows resistance to foreign products
Process of manufacture with a high level of sanitary measures.
Customers looking for quality.
Customers who like to have a wide range of products. (flavors)
Tough local competence:
Shikishima Baking Co.
Kei, Mijeong, Atsuki, Mai
Masafumi, Norie, Satoshi,Takashi
Jun, Madoka, Yusuke, Takuya
Ei, Caroline, Katsuaki
Pastries and sweet buns sales represent 40% of the bread market.
The biggest sales are through General Merchandise Store and Convenience
Western-Style confectionery is bigger than the japanese-style one.