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Grupo Bimbo, introduction to Japan

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by

Gustavo Camacho

on 4 December 2013

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Transcript of Grupo Bimbo, introduction to Japan

1.-About Bimbo
Capital:
Language:
Currency:
Population:
Mexico City
Spanish
118,395,054
Mexican peso. 1MXN=7.6 JPY
#1
http://en.wikipedia.org/wiki/Demographics_of_Mexico
http://www.forbes.com/billionaires/
http://en.wikipedia.org/wiki/Silver
2.-Introduction of Bimbo to Chinese market (case study)
3.- How can Bimbo get into the japanese market ? (discussion)
My
Idea

4.-
5.- Reference

Gustavo Camacho Téllez
Silver:
Avocado:
Carlos Slim:
http://en.wikipedia.org/wiki/Avocado
What is it?

Grupo Bimbo, S.A.B. is the largest bread manufacturing company in the world.
How old is it ?

Bimbo was founded in 1945
What they sell ?

Bread products, candies, pastries etc.
How many employees ?

126,000
Where can I find bimbo?

How much they sell?

USA, Mexico, Central America, Latin America, Asia and Europe.
Strengths

Weaknesses
Brand positioned in 19 countries.

Expertise in production and distribution models.
High technological specialization and research centers.
Solid financial support.
Good marketing
Socially responsible company
High transportation costs.
Short shelf-life products. (expiry date)
Tendency to healthy food.
Mexico
China
Product
85% of Bimbo sales are retail sales.
How to distribute in a country where
roads are still insufficient for the product distribution?
A key factor for Bimbo's success is its distribution network.
Availability in local stores
Logistics
Use Bicycles to reach the corners !
No Competence !!
Marketing
*1
millions of mexican pesos
My Idea
Reference
http://www.mzweb.com.br/grupobimbo/web/default_en.asp?conta=44
http://investing.businessweek.com/research/stocks/financials/financials.asp?ticker=BIMBOA:MM&dataset=incomeStatement&period=A&currency=US%20Dollar
http://www.cnnexpansion.com/expansion/2010/09/03/bimbo-china-expansion
http://www.bimbo.com.mx/conocenos/bimbo-en-el-mundo
http://www.cnnexpansion.com/negocios/2008/01/23/mexico-en-china
http://rinolofo.blogspot.mx/2012/02/el-exito-de-bimbo-en-china.html
http://www.soyentrepreneur.com/grupo-bimbo-conquista-china.html
http://segmento.itam.mx/Administrador/Uploader/material/Bimbo,%20Distribucion%20de%20Clase%20Mundial.PDF
http://www.yamazakipan.co.jp/english/c_profile/
http://www.e-nippn.com/nakashoku/
http://www.reportlinker.com/ci02034/Bakery-and-Pastry.html
http://www.bakingbusiness.com/News/News%20Home/International/2012/5/Study%20Japan%20now%20spending%20more%20on%20bread%20than%20rice.aspx?cck=1
http://ajw.asahi.com/article/cool_japan/cooking/AJ201201310054
http://www.yanoresearch.com/press/pdf/751.pdf
http://www.grupobimbo.com/en/investors.html
http://www.grupobimbo.com/en/press-room.html


2.2 million points of sale

Build an efficient distribution channel. (product availability everywhere)
Product Adaptation (flavors, textures) focusing on pastries and sweet buns.







Keep high quality standards.

Innovation in "Nakashoku-Bimbo" products.
Generate a good marketing campaign focused on creating familiarity with the brand.
Thanks for your attention !!
Strengths

Weaknesses
High technological specialization.
High purchasing power. (customers)
Japan as an emerging economy.
Severity in labeling and product color, size, shape.
Low international competition in the domestic market
Customers shows resistance to foreign products
Analysis

Process of manufacture with a high level of sanitary measures.
Customers looking for quality.
Customers who like to have a wide range of products. (flavors)
Tough local competence:
Shikishima Baking Co.
Kei, Mijeong, Atsuki, Mai

Masafumi, Norie, Satoshi,Takashi

Jun, Madoka, Yusuke, Takuya
Ei, Caroline, Katsuaki

A
B
C
D
Pastries and sweet buns sales represent 40% of the bread market.
The biggest sales are through General Merchandise Store and Convenience
Stores.
Western-Style confectionery is bigger than the japanese-style one.
Full transcript