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HONG KONG's transmedia odyssey
Transcript of HONG KONG's transmedia odyssey
in Hong Kong?
Hong Kong's transmedia odyssey
a tale of 2 users
Hong Kong's entertainment market when it comes to transmedia
Let's randomly pick 2 average users:
8:30am on the MTR
Andy sees a
at the news paper and scans the QR code
Donnie reads the zodiacs and gossip columns
Huzzah, he finds an article about himself!
...Andy turns to the train windows due to a tip-off he read on Twitter and sees...
But Donnie is a gadget guy too!
While he uploads cute kittens on his Facebook...
...Andy plays the Hunger Games Facebook game and shares his score to friends.
Finally! It's WEEKEND!!!
While Donnie goes out for some Karaoke with friends...
...Andy goes out for a Dragon Tattoo treasure hunt...
...and deciphers hidden codes geo-tagged in buildings and posts them on an online map together with 1000s of other treasure hunters.
At the end of the weekend
what film would they want to watch?
GOT NO CLUE
But this is all theory.
Because NONE of those transmedia campaigns featured on Andy's path
EVER made it to Hong Kong!!!
AND EVEN MORE POSTERS
transmedia storytelling in Hong Kong
CHANGING THE WAY PEOPLE EXPERIENCE STORIES