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HONG KONG's transmedia odyssey

A short narrative & interactive presentation about the potential of transmedia storytelling for film/entertainment industry. Examples of existing transmedia campaigns that never made it to Hong Kong. WE WANT TO CHANGE THAT! - by Haexagon Concepts
by

Marco Sparmberg

on 23 September 2013

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Transcript of HONG KONG's transmedia odyssey

What do WE get
in Hong Kong?

Hong Kong's transmedia odyssey
Donnie
Andy
a tale of 2 users
?
!
http://haexagon.org
Hong Kong's entertainment market when it comes to transmedia
Let's randomly pick 2 average users:
the traditionalist
the adventurous
8:30am on the MTR
Andy sees a
strange ad
at the news paper and scans the QR code
Donnie reads the zodiacs and gossip columns
Huzzah, he finds an article about himself!
While Donnie
keeps reading...
...Andy turns to the train windows due to a tip-off he read on Twitter and sees...
But Donnie is a gadget guy too!
While he uploads cute kittens on his Facebook...
...Andy plays the Hunger Games Facebook game and shares his score to friends.
Finally! It's WEEKEND!!!
While Donnie goes out for some Karaoke with friends...
[...apparently Gweilo-friends...]
...Andy goes out for a Dragon Tattoo treasure hunt...
...and deciphers hidden codes geo-tagged in buildings and posts them on an online map together with 1000s of other treasure hunters.
s
At the end of the weekend
what film would they want to watch?
GOT NO CLUE
KNOWS EXACTLY
Andy's choices
But this is all theory.
Because NONE of those transmedia campaigns featured on Andy's path
EVER made it to Hong Kong!!!
POSTERS
MORE POSTERS
AND EVEN MORE POSTERS
BIG POSTERS
WE NEED
Haexagon Concepts
transmedia storytelling in Hong Kong
http://facebook.com/haexagon
contact
us
CHANGING THE WAY PEOPLE EXPERIENCE STORIES
Full transcript