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A Very Vintage Dance

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by

Fleur Cook

on 22 April 2013

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Transcript of A Very Vintage Dance

An innovative event for the Bournemouth International Centre ... Marketing Ava Gill
Bethany Dare
Dominic Di Rico
Fleur Cook A Very Vintage Dance The Reverse Assumption Analysis Dance
Entertainment
Decor
Music
Promotions Trends Market Revenue Target Market Sales Creative New New Product Development A vintage themed dance and sit down dinner; developed to fully immerse the consumer. Target Market No age limit
Willing to try something new
Interest in the vintage lifestyle
Those seeking alternative forms of entertainment.
Open minded
A sustainable income
Patisserie Valerie, same target market Competition Similar Events (The Boscombe Vintage Market)
Events at the BIC are competition
Our event gives a unique experience, not like our competition Our Journey -Many different techniques has helped towards developing the event.
- PEST and SWOT
- Consultancy Report
- Assessing trends
- Markets needs and wants and competition in the area.
- Reverse Assumption Analysis Finance References Brighter Productions 2012, 'Projector Hire', UK, available from : http://www.brighter-productions.com/hire/projectors-video-equipment/
accessed 12th March 2013 Warble Entertainment 2013, ' The Vintage Dancers', UK, available from : http://www.warble-entertainment.com/hire/the-vintage-dancers/1273/ accessed on 14th March 2013 Gantt Chart 'Gantt charts provide a standard format for displaying project schedule information by listing project activities and their corresponding start and finish dates in a calender format.' [Bidgoli.H 2004; Page 116 'Gantt Charts'] Bidgol.H, 2004 ' The Internet Encyclopedia', Vol.3,. New Jersey., Printed in USA, accessed March 28th 2013 Market Needs & Wants Market Size Variable Costs:
Catering cost per head- £12
Complementary welcome drink- £2
Ticket Price- £27.50
27.50 minus total variable costs = 13.5

Total Fixed Costs: £1933
-divided by 13.5 =144
Breakeven ticket sales = 144 Flyer and poster distribution Social networking promotion http://www.facebook.com/events/454499334619038/?notif_t=plan_user_joined #VimmersiveEvents
#VeryVintageDance
#VVD Town Centre Promotions Henrick.F & Johan.F 2012., From Preliminary Ideas to Corroborated Product Definitions, ' Managing the front end of new product development.'., Issue 4, Vol.54, available from : http://ehis.ebscohost.com/eds/pdfviewer/pdfviewer?sid=4586df95-ffee-4fdd-9bfb-f6f06b826947%40sessionmgr112&vid=8&hid=4 accessed on 26th March 2013 Baker.M & Hart. S, 2007., 'Product Strategy and Management' 2nd Edition., England., accessed on 27th March 2013
BBC Radio 4, 2013. The Making of Music. BBC News. Available from:http://www.bbc.co.uk/radio4/makingofmusic/galleries/1572/39/ [Accessed: 27 March 2013]
Flickr Photos, 2009. Reverse of Charleston Dance Poster 1920s. Flickr. Available from: http://www.flickr.com/photos/castlekay/4124966053/ [Accessed: 24 March 2013] Highlighted market we have chosen are people wanting more events during the evening
More family orientated events
not enough events for single, couples middle aged people
Modern needs not being met for consumers Large and varied
Bournemouth fair holding 50 stalls, target able audience
Our event has potential to expanded be repeated, evidence from from the Goodwood festival "Strategies in planning the timing of an event are integral to the challenges faced in the marketing process. And timing should also be carefully weighed in light of the schedules, patterns, and needs of the market being served." (Hoyle 2002) Hoyle, L. 2002., Event Marketing; How To Successfully Promote Events, Festivals, Conventions and Expositions. Canada John Wiley and Sons
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