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Classical Conditioning

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Lindsey Bernard

on 11 August 2014

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Transcript of Classical Conditioning

Classical Conditioning
Lindsey Bernard
Agenda
Classical Conditioning Defined
Pavlov's Theory
Modern Applications
Classical Conditioning:
A form of learning which occurs by associating different stimuli which were otherwise unassociated.
Love song + memory of your boyfriend dumping you = Excessive weeping
I fell in a sewage drain when I was five years-old
=
Now I have to walk around them
"Turkey in the Straw" song
=
"Where's the ice cream truck?!"
Ivan Pavlov's Discovery
Modern Applications
Personal and Corporate Marketing
http://www.break.com/video/ugc/the-office-altoid-experiment-1499823
Interviews
Career success
Professional Perception
Corporate Advertising
Appealing characteristics
Endorsements
Some Inspirational Wisdom from Jim Halpert:
Review
Classical Conditioning Defined
Pavlov's Theory
Modern Applications
Berger, A. A. (2004). Advertising in America. Ads, fads, and consumer culture: advertising's impact on American character and society (2nd ed.). Lanham, Md.: Rowman & Littlefield Publishing.

Cherry, K. (n.d.). Classical Conditioning - An Introduction With Examples.Psychology - Complete Guide to Psychology for Students, Educators & Enthusiasts. Retrieved October 18, 2013, from http://psychology.about.com/od/behavioralpsychology/a/classcond.html

Coburg High School. "Lesson 6: Classic Conditioning." Coburg High Pyschology Department, Victoria, Australia. 18 Oct. 2013. Lecture.

McLeod, S. A. (2008). Classical Conditioning - Simply Psychology. Retrieved from http://www.simplypsychology.org/classical-conditioning.html

Watson, J. B. (1924). Behaviorism. New York: People's Institute Publishing Company.
References
Image References
Boy Listening to Music:
http://thesocc.org/wp-content/uploads/2011/08/sad-young-boy-child-listening-to-music-with-headphones-o.jpg

Man Listening to Music:
http://www.visualphotos.com/photo/1x8698450/young_man_jamming_out_while_listening_to_music_10111005947.jpg

Woman Crying:
http://dudespaper.com/wp-content/uploads/2011/06/woman_crying2.jpg

Phobia woman:
http://www.dallasbrainchangers.com/wp-content/uploads/2012/08/phobias.jpg

Hiding Under Covers:
http://www.womansday.com/cm/womansday/images/yz/Weird-Phobias-h-1.jpg

Cardboard Box:
http://driving-fear-program.com/wp-content/uploads/2013/01/phobias.jpg
Little Boy:
http://hotmessprincess.com/wp-content/uploads/2012/04/eww-face.jp

Drooling Dog:
http://www.mypetsdentist.com/sites/site-2442/images/dog%20drool.jpg

Dog Food and Man Feeding Dog:
http://feedingadog.yolasite.com/resources/Dog%20Food%20Kibble.jpg?timestamp=1263047786085

Workplace:
http://4.bp.blogspot.com/_izPcGJCsEic/TCd7Td8V8GI/AAAAAAAAAEE/U7anzENh-VM/s1600/Business+Seminar.jpg

Make Myself Strong:
http://blackandi.com/wp-content/uploads/2011/08/nike-makeyourselfad.jpg

Nike Ads:
http://www.adweek.com/adfreak/nike-ad-honors-oregon-ducks-after-non-win-11707

Coca Cola:
http://theinspirationroom.com/daily/print/2009/1/coca_cola_bubbles.jpg

Pepsi:
http://files.coloribus.com/files/adsarchive/part_1530/15309855/file/pepsi-live-for-now-4-1024-79197.jpg
Full transcript