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What is SEO?

What is SEO for beginners?
by

Jewel Delgado

on 1 September 2014

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Transcript of What is SEO?

Hello, I'm an SEO Analyst!
What I actually do!
Really, what is SEO?
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
Why SEO is Important?
30% of users click here
and on the right (Paid listings)
SEO Process
These are:
SEO Factors
Most effort in SEO spent here:
How SEO works?
Understand how search engine works
Why SEO?
SEO is free advertising and is long term.

Study shows that 81% of Internet users worldwide used search engines

72% of searchers stop with the top 10 search results, and 90% stop with the top 30
Where to Start?
Website Audit

Keyword Research

On-Page Optimization

Content Writing

Off-Page Optimization
GOAL!
What is SEO?
Introduction
70% of users click here
(Organic listings)
It still works
It is not going to stop working anytime soon.
It is cost effective - free!
Search engines grabbing more market share.
Rise of mobile bandwidth
and Local search optimization
Not having a healthycontent profile is damaging
You competitor is doing it!
Full transcript