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Cardinal Consulting

by

Fran Matera

on 14 December 2016

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Transcript of Cardinal Consulting

.
.
Goal #1

1202 N 3rd St, Phoenix, AZ 85003
2,000 -
5,000
15,000 - 50,000
330,000
165,000
Strengths:
McDowell Mountain Music Festival
Target Audience
190,000
813,000
2,940
Challenges
Event Attendance
News Coverage

Evaluation Goal #1
Goal #2
2,940
0
0
Strategies

1.5 Million
9,300
1,100
+100
+50
+50
Future Recommendations
Advertisement
Media Partnership
Primary Research

St. Patrick's Parade Map
One Mile
Parade -
15,000
Faire -
2,500
Vendors
Why Millennials?
24
Evaluation Goal #1
25 Media Mentions
Evaluation Goal #2
2,940
0
0
3,042
21
38
Start of Social Media: Feb. 18, 2016
In 28 Days:
http://mater3.wix.com/irishparadeandfaire


Family-Friendly
33rd Annual
Affordable

Arizona Cardinals
Weaknesses:
Social Media
No Collateral
News Coverage
100% Volunteer Based
Community Engagement
Social Media
News
Opportunities:
Threats:
Fountain Hills St. Patrick's Day Faire
Date of Parade and Faire
Parade Pathway
Parade -
30,000
Faire -
2,500
Full transcript