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Pathos, Logos, and Ethos

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by

Brian Mackes

on 7 March 2013

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Transcript of Pathos, Logos, and Ethos

Pathos This ad uses humor by showing a man who has jumped so high on his snowboard that he has been hit by an airplane in midair. Pathos This ad also uses humor by a cavemans failed attempt to send a package, and how he should have used FedEx. Pathos, Logos, and Ethos Ethos Ethos This billboard shows how the company is eco-friendly, which tells us that they are a trustworthy and responsible. Logos This ad uses a statistic to get the reader to help their cause. It also contains pathos in that it has a sad and emotional effect on us. Prepared by Brian Mackes Logos This ad uses facts to show the audience how powerful and fast Ford's car is. They give information about horsepower , torque, and mpg. What is rhetoric? Rhetoric is the art of improving one's ability to persuade or motivate an audience.

Rhetoric was first used in ancient greece by philosophers like plato and aristotle. Aristotle Aristotle was the first to use rhetoric in its modern sense of ethos,logos, and pathos. He wrote the book "The Art of Rhetoric" which is an ancient book on the art of persuasion. It was written in the 4th century B.C. Bibliography (Ramage 2013) (Shields 2008) Pathos Pathos is persuading by appealing to the readers emotions. It is commonly used in the form of puppies, babies, or funny jokes. Logos Logos is persuading the reader by means of reasoning or logic. It is commonly shown by using statistics or facts about the product Ethos Ethos is persuading the reader by means of ethics or credibility. It is regularly shown by a customer testimonial or a celebrity endorser. Any Questions? (Sproat 2012) (Sproat 2012) (Sproat 2012) Prepared for Mr. Darracott This ad uses both ethos and pathos. Ethos is used by using Betty White as a promoter, and the humor of the ad being pathos. (Google Images 2010) (YouTube 2006) (Google Images 2008) (Youtube 2010) (Google Images 2012) (Google Images 2011) Sports and Entertainment Marketing 2nd Period Henning, M. L. (1998, August ). A general summary of aristotle. Retrieved from http://courses.durhamtech.edu/perkins/aris.html
Purdue Online Writing Lab. (2012, February 04).Aristotle:the rhetorical situation. Retrieved from http://owl.english.purdue.edu/owl/resource/625/01/ Rapp, C. (2010, February 01). stanford.edu. Retrieved from http://plato.stanford.edu/entries/aristotle-rhetoric/
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