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Social Media and Your Nonprofit
Transcript of Social Media and Your Nonprofit
Ten Key Benefits of Social Media for Nonprofits
Advanced Techniques and Tactics
1. Learn what your supporters are saying and sharing about your organization.
2. Drive traffic to your various web properties—website, blog, Facebook, etc.
3. Improve results on search engine result pages with keyword rich content.
4. Encourage visitors to use online donation pages.
5. Enable supporters to share messages about your organization through their social web presence.
6. Empower your most passionate and influential supporters to promote your mission
7. Invite grassroots movements to engage your organization in real-time and rapidly respond to unforeseen events.
8. Humanize your organization by not limiting communications to traditional methods or messages.
9. Acquire new contacts and build your email housefile.
10. Increase trust and loyalty from your supporters by
allowing them to share their voice through feedback forums.
1. Create a customized listening dashboard using iGoogle. Pull in RSS feeds of Twitter mentions, blog searches and vertical specific news. Use this as your homepage for monitoring your online brand and supporter activity.
2. Develop a communications calendar and create assignments or owners who can commit to activities/content creation.
3. Provide as much pre-defined content as possible for users (or bloggers) to share on their own including tweets, Facebook posts, and details around an event.
4. Allot time during a campaign to respond to online conversations and inquiries, and to acknowledge participants.
5. Designate volunteers and employees to “cover” live events and conferences so they can monitor and engage with supporters who are sharing insights about their experiences in real-time.
6. Tap into your influencers. Personally reach out to and start a relationship with highly influential online users and the media. Ask them for help with programs and outreach when you need it most.
11 Ways to Check if Your Facebook Page is Up-to-date
2. Evaluate Your Profile Image
5. Use the Short Description
7. Customize your Facebook URL
6. Optimize the About Section for Search
8. Review Your Category, Especially if You’re a Local Business
1. Maximize Your Page Cover image
9. Activate Replies to comments
10. Review Admins and Roles
11. Check your notification settings
3. Review Your Tab Thumbnails
4. Maximize Use of Tab Apps