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The Facebook Octopus

The low-down on measuring value of great creative inside Facebook
by

Geoff Hughes

on 24 March 2010

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Transcript of The Facebook Octopus

The Facebook Octopus: the low down on measuring the value of great creative
inside Facebook. http://Twitter.com/hyuz http://NudgeSocialMedia.com Geoff HUGHES Why do want to pay for an Octopus
when i can have a nice cheap banner? http://NudgeSocialMedia.com Who are Nudge? How big
is
Facebook
now? Why is this
important
for OMD
clients? Comparing traditional digital media with the Facebook Octopus facebook users
are
engaged
for
way
longer
! because... Newsfeed: Fan Page Photo Tag Cross promotion
(Existing apps) Wall Post Counters Social Ad App Dashboard Status
Photo
Video
Note
Link Email App Directory
Link from web site Application Invite / Request The
of the Facebook Octopus tentacles facebook users
SHARE
YOUR
CONTENT because... facebook users
are
engaged
for
way
longer
(2) because... facebook users
buy
more
product because... case studies Let users have fun with your brand and their friends Be the tool users want to use with their friends
Let users share the outcome with their friends
Let users mix this content with your own brand content
Reuse existing user data (e.g. Pictures)
Nudge Social Remix approach G. Foutry and Create a printed photo album from your friends'
Facebook photos http://bit.ly/Facebook-Octopus Browsing with Chrome?
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