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The Facebook Octopus
Geoff Hugheson 24 March 2010
Transcript of The Facebook Octopus
inside Facebook. http://Twitter.com/hyuz http://NudgeSocialMedia.com Geoff HUGHES Why do want to pay for an Octopus
when i can have a nice cheap banner? http://NudgeSocialMedia.com Who are Nudge? How big
now? Why is this
clients? Comparing traditional digital media with the Facebook Octopus facebook users
! because... Newsfeed: Fan Page Photo Tag Cross promotion
(Existing apps) Wall Post Counters Social Ad App Dashboard Status
Link Email App Directory
Link from web site Application Invite / Request The
of the Facebook Octopus tentacles facebook users
CONTENT because... facebook users
(2) because... facebook users
product because... case studies Let users have fun with your brand and their friends Be the tool users want to use with their friends
Let users share the outcome with their friends
Let users mix this content with your own brand content
Reuse existing user data (e.g. Pictures)
Nudge Social Remix approach G. Foutry and Create a printed photo album from your friends'
Facebook photos http://bit.ly/Facebook-Octopus Browsing with Chrome?
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