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Samsung Value Chain

How Samsung is adding value to its products via the value chain.
by

Lauren Ball

on 7 December 2012

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Transcript of Samsung Value Chain


Lauren Ball, Oli Andrews, Junior Anyata and Osahon Amadasun How does add value to its products via the value chain? - What customers are willing to pay for a product/service

- Lower prices than competitors for equivalent benefits

- Providing unique benefits for more than offset the higher price Value The Value Chain Vital that these are in place for the primary activities to function properly and add value Support Activities Inbound Logistics - Administration & Infrastructure

- Human Resources

- Technology Development Outbound Logistics Operations Primary Activities Primary activities create direct value for the customer Marketing and Sales -Comprehensive manufacturer warranty
- Product insurance
- Corporate service program - South Korean

- 1938

- Lee Byung-Chull Receiving and storing of raw materials Turning the raw materials into products Warehousing and distributing of finished goods - Procurement
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