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Copy of Fundraising Overview

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by

A'laa Samir

on 16 November 2016

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Transcript of Copy of Fundraising Overview

Fundraising Overview
1. What is FR ?
2. Why FR ?
3. Forms of FR ?
4. Criteria of FR
5. Benefits to be a FRer
6. PEAK
7. Customer perception Ladder
8. Journey starts here
(Product Knowledge / Profile / Benefits package), Target List, Searching Contacts, Call, Meeting, Follow up / CRM
9. Tips for Your life style
10. Thank You
What is FR ?
It's the process of gathering money or any other resourses always for valuable cause.
Forms of FR
Sponsorship
Donation
Grants
Investors
Events
Projects
Man power
Why FR?
$
Stakeholder/Projects
Sponsors/ any source of FR
Criteria of a Succesful FRer
1. Time Availablity
2. Common Vision
3. Social Mentality
4. Charisma
5. Respectful
6. Desire to learn
7. Critical thinking
Benefits from being FRer
1. Networks, networks & networks
2. Personality by all means
3. Future Career
PEAK
Crowdfunding
(Prospect/ Engage/ Acquire/ Keep)
Customer perception ladder
Profile and Proposal
Why?
- Positioning
- Description
- Credibilty

How?
- History
- Statistics
- Attractive design
- Short & simple
- Info graphics and photos

Letter from Chairman/president ==> History ==> Projects description ==> Upcoming events ==> Timeline ==> Budget breakdown ==> Stakeholder & Traffic ==>Previuos events,Media coverage and sponsors Testmonials ==> Contact us
Target list /Prospective base
1. Raising networks by raising Needs
2. Events by others
3. Previous events
4. Public figures
5. Major fields (Professors, Authors,...etc)
6. Search for achievements (Omar Samra)
7. Funerals & Weddings (for celebrities)
8. Journal
9. Conferencesسسسس
10.Syndicateهؤشفث
Brand Vs Product
Exposure
Sopporting brand position
Increase accsess to target audience
Manpower
Ideas
Profit
ee
wwwwwasasaw
Searching Contact
- Previous database
- Personal Relation
- Linkedin
- Facebook
- Bing
- Google advanced Search
- Pinterest
- Networks raised by meetings
- Hotline & landline
- Knocking door
1. Referrals
2. Center of influence family,friends...etc.
3. Trade publication
4. Ads

Effective Call
Before

Change your mindset:

- You're providing a value
- You're seeking info "What they need"
- If they say NO it's because it's not right for them.

Other precautions:

- Quiet Place
- Full credit
- Notebook
- Stand up & Mirror
- Sound reflects your position
- Good Mood
- Tell Your Family
- Full English Script (Safety)

Categories:
after 50 you're expert
- Memorize
- Reading
- Nature
- Notes

- If no answer
try different timings from diff. numbers
- Prepare ur silver bullets
- Check history
- Data mining

4 Goals:
- Meeting
- Recommendation
- Feedback vs Market
- Email
Effective call
During
- Greetings "Grey"
- To the point
- Straigh liners
- Cause of Call
- Don't Stutter
- If meeting check address & Time
- If hotline try to get the personal one
- Always leave the door opened
- No repetition
N.B.
-try 10 companies out of target list
Effective call
After
-Document
- write your comments
- Add on fb or linkedin
- Reminder
- Writing effective Email
Effective Meeting
Before
- Setting 1ry & 2ry needs
- Practice (Profile & propsal)
- Prepare your dress
- Print your profile early (3 copies)
- Search for Person/company
- Confirm meeting
- Role play with teammate
- 15 mins earlier
- Elevate your mood (chocolates) psychic income
- Consider Traffic Jams & parking
- Be natural till the meeting (Elevator & Parking)

Hygiene:
-
Nails
- Sweat
- Perfume
- Grey is better
"Simplicity is the key"
- Shoes
- Heels
- Haircut
English Expression
Meeting
During
- Smile illustrate few info to the gate keeper
- Build relation with the office boy
- Don't give the proposal first
- Mobile silent
- Neutral words (point of view,different culutres, General concepts)
- Drink cold except 2 mins meeting
- Enjoy your meeting
- 80% listening & 20% talking
- Probing Questions
- Apprach Smart & Close Smart
- Always leave the door open
- Repeat the name
Meeting
After
- Document
- Meeting Form
- Add S.M
- Comments
- Reminder
- Invite
Follow up/ CRM
- Invite to any event
- Now Rejection tomorrow will be better
- Send photos,giveaways
- Updates
- Testmonials
- Try to know your customer personality
- CRM Form
General Tips
1. 7 am to 10 PM
2. Eat Fruits and Salamon
3. Choose your dress
4. Always be formal
5. Think MKTG all the time
6. Change your lifestyle gradually
Thank You
Fund Raising Journey
Full transcript